Anniversary: Noteworthy Nike Ads LeBron James Favoring Old Nikes McIlroy, Rooney Star In New Nike Ad Nike Opts To Extend Deal With Ohio State Nike, Adidas Going Camouflage Under Armour Shuffles Management Converse Hires MediaVest As Ad Agency Nike Stalled On World HQ Construction Oregon To Wear Pink Nike Helmets Converse Conducting Media Agency Review
SBD/31/Sponsorships Advertising Marketing
MICHAEL EXTENDS NIKE DEAL -- JOHNSON, NOT JORDAN
Published January 31, 1997
Olympic Gold Medalist Michael Johnson has agreed to a six-year contract extension with Nike "conservatively" valued at $12M. Brad Hunt, President of CO-based Golf Medal Management, Johnson's management company, said terms of the deal include a Johnson line of Nike training shoes and performance incentives that are "potentially worth additional millions." Johnson: "I have been with Nike all my career, and I am delighted that they have made such a significant commitment to both me and to track & field, giving me every reason to stay with them for the remainder of my competitive career" (Gold Medal Management).