SBD/31/Sponsorships Advertising Marketing

MICHAEL EXTENDS NIKE DEAL -- JOHNSON, NOT JORDAN

          Olympic Gold Medalist Michael Johnson has agreed to a
     six-year contract extension with Nike "conservatively"
     valued at $12M.  Brad Hunt, President of CO-based Golf Medal
     Management, Johnson's management company, said terms of the
     deal include a Johnson line of Nike training shoes and
     performance incentives that are "potentially worth
     additional millions."  Johnson: "I have been with Nike all
     my career, and I am delighted that they have made such a
     significant commitment to both me and to track & field,
     giving me every reason to stay with them for the remainder
     of my competitive career" (Gold Medal Management).

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