Flacco Stars In Humorous Pepsi, Tostitos Ad A-B Taps Busch As Lead NASCAR Brand Bud Light To Roll Out NFL Team-Branded Cans Brooke Henderson Wins LPGA Membership Henderson Petitions LPGA For Age Waiver LPGA Founder Louise Suggs Passes Away Golf Preps For First Olympics Since 1904 LPGA Wants More Network TV Exposure USSA Signs Deal With Lagunitas To Replace A-B Big Crowds Expected For U.S. Women's Open
SBD/31/Sponsorships Advertising Marketing
Published January 31, 1997
Ford Motor Co. and its local dealerships will be the title sponsors of the Motor City Bowl on December 26, at the Silverdome. Although financial figures were not disclosed, George Perles, the game's Exec Dir, said, "Ford is playing a large role financially. Very large" (DETROIT FREE PRESS, 1/31)....A survey conducted 24-hours after Super Bowl XXXI reveals that PepsiCo was the "most-recalled" advertiser. Ferndale, MI-based Saa/Research conducted a nationwide phone poll of 306 consumers: 52% recalled PepsiCo ads; 36%, Budweiser; 18%, Nissan; 10%, Oscar Mayer; and 8%, Coca-Cola (N.Y. TIMES, 1/31)....With its IPO in February, Vail Resorts Inc.'s estimates it will make $90M and will use the money to pay off debt and finance growth (ROCKY MOUNTAIN NEWS, 1/30)....CORRECTION: Ping has ended its sponsorship of the LPGA event in Canton, MA, not OH, as noted yesterday.