PNC Park Switching From Pepsi To Coca-Cola Gordon Shoots Second Pepsi Prank Video A-B Pushing For Opening Day Nat'l Holiday Bud Light Hotel Dwarfs Previous Efforts Pepsi Alters Super Bowl Strategy Bud Light Taps Bruce Smith For PSA Mobile LPGA Tour Event Gets Title Sponsor Pepsi Unveils '14 Global Soccer Endorsers Minding My Business: LPGA's Tina Barnes-Budd Portland LPGA Event Remains Sponsorless
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SBD/31/Sponsorships Advertising Marketing
Published January 31, 1997
Ford Motor Co. and its local dealerships will be the title sponsors of the Motor City Bowl on December 26, at the Silverdome. Although financial figures were not disclosed, George Perles, the game's Exec Dir, said, "Ford is playing a large role financially. Very large" (DETROIT FREE PRESS, 1/31)....A survey conducted 24-hours after Super Bowl XXXI reveals that PepsiCo was the "most-recalled" advertiser. Ferndale, MI-based Saa/Research conducted a nationwide phone poll of 306 consumers: 52% recalled PepsiCo ads; 36%, Budweiser; 18%, Nissan; 10%, Oscar Mayer; and 8%, Coca-Cola (N.Y. TIMES, 1/31)....With its IPO in February, Vail Resorts Inc.'s estimates it will make $90M and will use the money to pay off debt and finance growth (ROCKY MOUNTAIN NEWS, 1/30)....CORRECTION: Ping has ended its sponsorship of the LPGA event in Canton, MA, not OH, as noted yesterday.