SBD/31/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          Ford Motor Co. and its local dealerships will be the
     title sponsors of the Motor City Bowl on December 26, at the
     Silverdome.  Although financial figures were not disclosed,
     George Perles, the game's Exec Dir, said, "Ford is playing a
     large role financially.  Very large" (DETROIT FREE PRESS,
     1/31)....A survey conducted 24-hours after Super Bowl XXXI
     reveals that PepsiCo was the "most-recalled" advertiser. 
     Ferndale, MI-based Saa/Research conducted a nationwide phone
     poll of 306 consumers: 52% recalled PepsiCo ads; 36%,
     Budweiser; 18%, Nissan; 10%, Oscar Mayer; and 8%, Coca-Cola
     (N.Y. TIMES, 1/31)....With its IPO in February, Vail Resorts
     Inc.'s estimates it will make $90M and will use the money to
     pay off debt and finance growth (ROCKY MOUNTAIN NEWS,
     1/30)....CORRECTION: Ping has ended its sponsorship of the
     LPGA event in Canton, MA, not OH, as noted yesterday.  


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