Lady Gaga Set To Headline SB Halftime Bud Light Using Car Wrap Company To Promote Cans "Baby" Lydia Ko Gracing Evian Bottles Henderson Trying To Balance Endorsements, Golf Skechers Inks Deal With Golfer Brooke Henderson Coca-Cola Going Big On Social Media Around Rio Emmanuel Seuge Set To Depart Coca-Cola UL Looks To Raise Awareness Via LPGA A-B InBev Expands NFL Team Cans Coke's Bea Perez Gets Expanded Authority
SBD/31/Sponsorships Advertising Marketing
Published January 31, 1997
Ford Motor Co. and its local dealerships will be the title sponsors of the Motor City Bowl on December 26, at the Silverdome. Although financial figures were not disclosed, George Perles, the game's Exec Dir, said, "Ford is playing a large role financially. Very large" (DETROIT FREE PRESS, 1/31)....A survey conducted 24-hours after Super Bowl XXXI reveals that PepsiCo was the "most-recalled" advertiser. Ferndale, MI-based Saa/Research conducted a nationwide phone poll of 306 consumers: 52% recalled PepsiCo ads; 36%, Budweiser; 18%, Nissan; 10%, Oscar Mayer; and 8%, Coca-Cola (N.Y. TIMES, 1/31)....With its IPO in February, Vail Resorts Inc.'s estimates it will make $90M and will use the money to pay off debt and finance growth (ROCKY MOUNTAIN NEWS, 1/30)....CORRECTION: Ping has ended its sponsorship of the LPGA event in Canton, MA, not OH, as noted yesterday.