A-B Launches Loyalty Program Around BuschBucks.com Mike Whan Grows LPGA In Face Of Obstacles Coke Replacing Pepsi As MLB League Sponsor LPGA ANA Inspiration Alive And Well A-B InBev Makes Changes To Sports Marketing Coca-Cola's Marcos De Quintos Leaving Company Budweiser Unveils Limited Edition MLB Team Cans Symetra Tour Live On Facebook Deemed Solid Manulife To Leave Ontario LPGA Event After '17 LPGA On Upswing As Season Begins
Upcoming Conferences and Events
May 31 - Jun 1
SBD/31/Sponsorships Advertising Marketing
Published January 31, 1997
Ford Motor Co. and its local dealerships will be the title sponsors of the Motor City Bowl on December 26, at the Silverdome. Although financial figures were not disclosed, George Perles, the game's Exec Dir, said, "Ford is playing a large role financially. Very large" (DETROIT FREE PRESS, 1/31)....A survey conducted 24-hours after Super Bowl XXXI reveals that PepsiCo was the "most-recalled" advertiser. Ferndale, MI-based Saa/Research conducted a nationwide phone poll of 306 consumers: 52% recalled PepsiCo ads; 36%, Budweiser; 18%, Nissan; 10%, Oscar Mayer; and 8%, Coca-Cola (N.Y. TIMES, 1/31)....With its IPO in February, Vail Resorts Inc.'s estimates it will make $90M and will use the money to pay off debt and finance growth (ROCKY MOUNTAIN NEWS, 1/30)....CORRECTION: Ping has ended its sponsorship of the LPGA event in Canton, MA, not OH, as noted yesterday.