LPGA Lands Sponsor For Int'l Crown Sprint, A-B Create Interactive Beer Tap Handles Whan: LPGA Season Has Been "Incredible" UM, Coca-Cola Ticket Promotion Pulled PepsiCo CEO Backs Goodell Amid Scandals A-B Concerned Over NFL's Handling Of Issues Pepsi Promo Offers Fans Free 49ers Tix Minding My Business With Kraig Kann LPGA Returning To Mission Hills In '15 LPGA Concludes Stay In Rochester
Upcoming Conferences and Events
SBD/31/Sponsorships Advertising Marketing
Published January 31, 1997
Ford Motor Co. and its local dealerships will be the title sponsors of the Motor City Bowl on December 26, at the Silverdome. Although financial figures were not disclosed, George Perles, the game's Exec Dir, said, "Ford is playing a large role financially. Very large" (DETROIT FREE PRESS, 1/31)....A survey conducted 24-hours after Super Bowl XXXI reveals that PepsiCo was the "most-recalled" advertiser. Ferndale, MI-based Saa/Research conducted a nationwide phone poll of 306 consumers: 52% recalled PepsiCo ads; 36%, Budweiser; 18%, Nissan; 10%, Oscar Mayer; and 8%, Coca-Cola (N.Y. TIMES, 1/31)....With its IPO in February, Vail Resorts Inc.'s estimates it will make $90M and will use the money to pay off debt and finance growth (ROCKY MOUNTAIN NEWS, 1/30)....CORRECTION: Ping has ended its sponsorship of the LPGA event in Canton, MA, not OH, as noted yesterday.