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SBD/31/Sponsorships Advertising Marketing
FIRST USA OFFERS GOLF AFFINITY CARDS; HUGO BOSS HITS LINKS
Published January 31, 1997
First USA is now offering the PGA and Senior PGA Tour non-annual-fee MasterCard credit cards, which are available this week at the Senior PGA Tour's Royal Caribbean Classic in Key Biscayne, FL. Proceeds from card use will benefit tournament charities (First USA). BOSS-MAN: Hugo Boss will make its debut into the golf apparel market with the first collection of "Hugo Boss Golf" apparel hitting stores in Spring/Summer '98. As part of the launch, the company has signed Phil Mickelson to a long-term endorsement deal, joining Seve Ballesteros and Bernhard Langer (Hugo Boss).