SBD/31/Sponsorships Advertising Marketing

FIRST USA OFFERS GOLF AFFINITY CARDS; HUGO BOSS HITS LINKS

          First USA is now offering the PGA and Senior PGA Tour
     non-annual-fee MasterCard credit cards, which are available
     this week at the Senior PGA Tour's Royal Caribbean Classic
     in Key Biscayne, FL.  Proceeds from card use will benefit
     tournament charities (First USA). 
          BOSS-MAN: Hugo Boss will make its debut into the golf
     apparel market with the first collection of "Hugo Boss Golf"
     apparel hitting stores in Spring/Summer '98.  As part of the
     launch, the company has signed Phil Mickelson to a long-term
     endorsement deal, joining Seve Ballesteros and Bernhard
     Langer (Hugo Boss).

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Related Topics:

MasterCard, PGA Tour

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