The Marlins and the Miami Herald/El Nuevo Herald have
signed a one-year agreement to be partners in "a number of
promotional and community events," according to Anne
Moncreiff Arrarte of the MIAMI HERALD. The partnership will
launch in mid-February with the Marlins' FanFest, and other
events will include Hispanic Heritage Weekend, Fiesta Latina
and a Marlins giveaway sweepstakes (MIAMI HERALD, 1/17).
The Marlins attained Miami Beach-based Courtney & Watson for
general market advertising, and Coral Gables-based Premiere
Maldonado as its Hispanic agency of record (AD AGE, 1/17).
OTHER MIAMI NEWS: Figures obtained by the MIAMI HERALD
indicate the Heat have sold the fewest season-tickets of any
of the four local pro teams, according to Barry Jackson.
Miami has sold fewer than 10,000 season-tickets for '96-97.
Heat's President of Business Ops Jay Cross would not release
an exact number but "said it is higher than 8,000." Last
year, the Dolphins had 60,000 season-tickets sales, the
Marlins sold 12,500, and the Panthers claim to have exceeded
12,000 this season (MIAMI HERALD, 1/20).
