Menu
Olympics

XEROX AND AT&T SECURE DEALS WITH CBS FOR NAGANO GAMES

          CBS has inked ad deals for the '98 Winter Games in
     Nagano with AT&T and Xerox for a combined $50M, according 
     to Langdon Brockinton of INSIDE MEDIA.  Ad agency sources
     tell Brockinton that with 13 months before the start of the
     Games, CBS has "already sold about" 70% of the commercial
     inventory for the Games.  The network is also said to be in
     talks with IBM and Coca-Cola, while Northwestern Mutual Life
     Insurance is "also considering a purchase" and John Hancock
     is "a likely buyer as well."  Currently, the "smaller-size
     packages" that the network will sell are $5M.  AT&T and
     Xerox have both obtained category exclusivity and although
     both companies refuse to comment on terms of the deals,
     industry sources put AT&T's deal "in excess" of $30M, and
     Xerox's at "about" $20M.  Brockinton notes the network's
     sales strategy is to "strike deals with far fewer"
     advertisers than it did in Lillehammer in '94.  While over
     80 companies bought time on the '94 Games, industry sources
     estimate CBS "may end up selling only 40 to 45 sponsorships
     for Nagano" (INSIDE MEDIA, 1/15 issue).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1997/01/16/Olympics/XEROX-AND-ATT-SECURE-DEALS-WITH-CBS-FOR-NAGANO-GAMES.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1997/01/16/Olympics/XEROX-AND-ATT-SECURE-DEALS-WITH-CBS-FOR-NAGANO-GAMES.aspx

CLOSE