SBD/14/Sports Media

FOX TO DO VIDEO DIARIES TO FILL LENGTHY SUPER BOWL PRE-GAME

          Fox will prepare for its "unprecedented" five hours of
     Super Bowl pre-game coverage by putting crews "not only in
     New Orleans," but in Green Bay and Foxboro, MA, for the next
     twelve days," according to Joanne Weintraub of the MILWAUKEE
     JOURNAL SENTINEL.  The crews will follow Packers, Patriots
     and their families, "compiling video diaries of both teams." 
     Asked if a five-hour pre-game was too much, Fox Exec
     Producer Ed Goren said, "No, as long as Madison Avenue keeps
     buying, we'll keep doing it" (MILWAUKEE JOURNAL SENTINEL,
     1/14). IMG's Barry Frank, on the Super Bowl matchup: "Green
     Bay is going to be every bit as attractive as Dallas in the
     Super Bowl for Fox.  The Packers have Brett Favre, Reggie
     White and tradition. And Bill Parcells leads the Patriots"
     (USA TODAY, 1/14).  In Tampa, Pat Yasinskas notes "for the
     first time in recent memory, this one is going to be fun, in
     a refreshing sort of way ... [the teams] bring a youthful
     enthusiasm to Bourbon Street" (TAMPA TRIBUNE, 1/14).
          NFL NEWS: The Packers' Santana Dotson will write a
     playoff journal for Superbowl.com (Tony Rome). ....CABLE
     WORLD's Alan Breznick reviews the NFL's regular-season
     ratings, "as national TV carriers are scratching their heads
     over a surprisingly disappointing pro football season." 
     Breznick: "Back-to-back annual ratings declines may mean
     that the league's popularity has finally peaked after nearly
     four decades of steady growth" (CABLE WORLD, 1/13).

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