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FOX TO DO VIDEO DIARIES TO FILL LENGTHY SUPER BOWL PRE-GAME
Published January 14, 1997
Fox will prepare for its "unprecedented" five hours of Super Bowl pre-game coverage by putting crews "not only in New Orleans," but in Green Bay and Foxboro, MA, for the next twelve days," according to Joanne Weintraub of the MILWAUKEE JOURNAL SENTINEL. The crews will follow Packers, Patriots and their families, "compiling video diaries of both teams." Asked if a five-hour pre-game was too much, Fox Exec Producer Ed Goren said, "No, as long as Madison Avenue keeps buying, we'll keep doing it" (MILWAUKEE JOURNAL SENTINEL, 1/14). IMG's Barry Frank, on the Super Bowl matchup: "Green Bay is going to be every bit as attractive as Dallas in the Super Bowl for Fox. The Packers have Brett Favre, Reggie White and tradition. And Bill Parcells leads the Patriots" (USA TODAY, 1/14). In Tampa, Pat Yasinskas notes "for the first time in recent memory, this one is going to be fun, in a refreshing sort of way ... [the teams] bring a youthful enthusiasm to Bourbon Street" (TAMPA TRIBUNE, 1/14). NFL NEWS: The Packers' Santana Dotson will write a playoff journal for Superbowl.com (Tony Rome). ....CABLE WORLD's Alan Breznick reviews the NFL's regular-season ratings, "as national TV carriers are scratching their heads over a surprisingly disappointing pro football season." Breznick: "Back-to-back annual ratings declines may mean that the league's popularity has finally peaked after nearly four decades of steady growth" (CABLE WORLD, 1/13).