Dillon's Wreck Into Catchfence Mars Coke Zero 400 MLB Cardinals Fire Scouting Dir Chris Correa NASCAR To Stop Holding Banquets At Trump Doral Yanks, A-Rod Settle Bonus Money Dispute NBC Generally Praised For NASCAR Coverage Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Sources: Angels' Dipoto Out As GM Xfinity Series Audience Lower On Fox Sports Daytona Int'l Speedway Holding Flag Exchange
SBD/14/Sponsorships Advertising Marketing
Published January 14, 1997
Marvel Entertainment has formed a new unit, Marvel Enterprises, to manage the company's trading card and youth sports and entertainment businesses as well as its online content properties and interactive software ventures. Scott Marden, formerly VP/Dir of Marvel Entertainment and CEO of Marvel Interactive, will be President & CEO of the new unit (AD AGE ONLINE, 1/14)....The LPGA has entered into a licensee partnership with Northland Cranberries, manufacturer of the Northland brand 100% juice cranberry blend products. The deal makes the Northland juice line the "Official Juice of the LPGA" (LPGA)....Goody's Headache Powders and Pain Relief Tablets will serve as the Official Pain Relievers of NASCAR for another three years (NASCAR Online)....Fotoball USA has renewed its retail licensing agreement with MLB Properties for a three-year period. The company's Negro Leagues Baseball license agreement with MLBP was also renewed through '97 (Fotoball)....Coca-Cola plans to introduce a grapefruit-flavored soda later this year (WALL STREET JOURNAL, 1/14).