Monster Energy To Title Top NASCAR Series Yanks Set To Benefit From New MLB CBA Analyzing MLB's New CBA & Spending Limits Monster's Title Sponsor Deal Worth Less Than Sprint's Suarez Talks Being First Foreign NASCAR Champ MLB, MLBPA Come To Terms On New CBA A's Ballpark Talks To Pick Up Pace With New CBA? MLB Takes Home-Field Advantage Off ASG MLB CBA Talks Reach Into Early-Morning Hours Mets Pay Big To Bring Back Cespedes
SBD/14/Sponsorships Advertising Marketing
Published January 14, 1997
Marvel Entertainment has formed a new unit, Marvel Enterprises, to manage the company's trading card and youth sports and entertainment businesses as well as its online content properties and interactive software ventures. Scott Marden, formerly VP/Dir of Marvel Entertainment and CEO of Marvel Interactive, will be President & CEO of the new unit (AD AGE ONLINE, 1/14)....The LPGA has entered into a licensee partnership with Northland Cranberries, manufacturer of the Northland brand 100% juice cranberry blend products. The deal makes the Northland juice line the "Official Juice of the LPGA" (LPGA)....Goody's Headache Powders and Pain Relief Tablets will serve as the Official Pain Relievers of NASCAR for another three years (NASCAR Online)....Fotoball USA has renewed its retail licensing agreement with MLB Properties for a three-year period. The company's Negro Leagues Baseball license agreement with MLBP was also renewed through '97 (Fotoball)....Coca-Cola plans to introduce a grapefruit-flavored soda later this year (WALL STREET JOURNAL, 1/14).