SBD/14/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          Marvel Entertainment has formed a new unit, Marvel
     Enterprises, to manage the company's trading card and youth
     sports and entertainment businesses as well as its online
     content properties and interactive software ventures.  Scott
     Marden, formerly VP/Dir of Marvel Entertainment and CEO of
     Marvel Interactive, will be President & CEO of the new unit
     (AD AGE ONLINE, 1/14)....The LPGA has entered into a
     licensee partnership with Northland Cranberries,
     manufacturer of the Northland brand 100% juice cranberry
     blend products.  The deal makes the Northland juice line the
     "Official Juice of the LPGA" (LPGA)....Goody's Headache
     Powders and Pain Relief Tablets will serve as the Official
     Pain Relievers of NASCAR for another three years (NASCAR
     Online)....Fotoball USA has renewed its retail licensing
     agreement with MLB Properties for a three-year period.  The
     company's Negro Leagues Baseball license agreement with MLBP
     was also renewed through '97 (Fotoball)....Coca-Cola plans
     to introduce a grapefruit-flavored soda later this year
     (WALL STREET JOURNAL, 1/14).


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Related Topics:

Coca-Cola, LPGA, MLB, NASCAR

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