Red Sox Willing To Go Over Luxury Tax Threshold Up-And-Coming Drivers Lack Sponsorship Reds Upgrading GABP Ahead Of All-Star Game Red Sox Spend Big With Ramirez, Sandoval LPGA Finishes Season On High Note 2014 Reader Survey: MLB Rockies Brass Conducts Twitter Q&A With Fans Sources: Manfred To Merge MLB's Business MLB Fires Back Against MASN In Court Battle Royals Owner Shares Offseason Insights
SBD/14/Sponsorships Advertising Marketing
Published January 14, 1997
Marvel Entertainment has formed a new unit, Marvel Enterprises, to manage the company's trading card and youth sports and entertainment businesses as well as its online content properties and interactive software ventures. Scott Marden, formerly VP/Dir of Marvel Entertainment and CEO of Marvel Interactive, will be President & CEO of the new unit (AD AGE ONLINE, 1/14)....The LPGA has entered into a licensee partnership with Northland Cranberries, manufacturer of the Northland brand 100% juice cranberry blend products. The deal makes the Northland juice line the "Official Juice of the LPGA" (LPGA)....Goody's Headache Powders and Pain Relief Tablets will serve as the Official Pain Relievers of NASCAR for another three years (NASCAR Online)....Fotoball USA has renewed its retail licensing agreement with MLB Properties for a three-year period. The company's Negro Leagues Baseball license agreement with MLBP was also renewed through '97 (Fotoball)....Coca-Cola plans to introduce a grapefruit-flavored soda later this year (WALL STREET JOURNAL, 1/14).