SBD/14/Sponsorships Advertising Marketing

CHAMPION JOINS WITH CHAMPS AND FOOT LOCKER FOR NBA PUSH

          Champion is teaming with Champs and Foot Locker for a
     product exclusive on reversible home/away NBA replica
     jerseys, assisted "by a rare product-specific ad campaign"
     from Champion," according to Terry Lefton in BRANDWEEK.  The
     initial TV work from Champion agency TBWA Chiat/Day will
     star Sonic Gary Payton and the $2M campaign breaks after the
     All-Star game, and will run for the rest of the regular
     season.  The initial shipment of jerseys will include 15
     different players' names, "with more likely to be added in
     the fall."  Lefton adds the jerseys allow Champion to
     "squeeze the last bit of life out of its NBA on-court
     apparel licensing exclusive" (BRANDWEEK, 1/13 issue).
          SPARE CARD: Affinity card-issuer First USA and Strike
     Ten Entertainment, a new trade organization for the $5B
     bowling industry, "are close to a deal" that will produce a
     credit card aimed at bowling's 52 million annual
     participants  (BRANDWEEK, 1/13 issue).


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Related Topics:

Foot Locker/Venator Group, NBA

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