SBD/14/Sponsorships Advertising Marketing

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  • BIG BLUE SPOT DRAWS THE IRE OF ENVIRONMENTALISTS

              Wildlife advocates say that an IBM ad which aired
         during the NFL conference championships Sunday, portrays an
         "illegal and unsafe act," according to ADVERTISING AGE.  The
         Ogilvy & Mather, NY, ad shows a young girl who rescues an
         injured owl and turns to the Web for advice on how to nurse
         it back to health.  Advocates say that the girl violates
         "federal law by holding the endangered Great Horned Owl in
         captivity" (AD AGE ONLINE, 1/14).
    
    

    Print | Tags: IBM, NFL
  • CHAMPION JOINS WITH CHAMPS AND FOOT LOCKER FOR NBA PUSH

              Champion is teaming with Champs and Foot Locker for a
         product exclusive on reversible home/away NBA replica
         jerseys, assisted "by a rare product-specific ad campaign"
         from Champion," according to Terry Lefton in BRANDWEEK.  The
         initial TV work from Champion agency TBWA Chiat/Day will
         star Sonic Gary Payton and the $2M campaign breaks after the
         All-Star game, and will run for the rest of the regular
         season.  The initial shipment of jerseys will include 15
         different players' names, "with more likely to be added in
         the fall."  Lefton adds the jerseys allow Champion to
         "squeeze the last bit of life out of its NBA on-court
         apparel licensing exclusive" (BRANDWEEK, 1/13 issue).
              SPARE CARD: Affinity card-issuer First USA and Strike
         Ten Entertainment, a new trade organization for the $5B
         bowling industry, "are close to a deal" that will produce a
         credit card aimed at bowling's 52 million annual
         participants  (BRANDWEEK, 1/13 issue).
    
    
    

    Print | Tags: Foot Locker/Venator Group, NBA
  • COCA-COLA LOOKS TO ADD MARKETING FIZ TO THE SUPER BOWL

              Coca-Cola sponsored events and marketing initiatives at
         Super Bowl XXXI include the Coca-Cola NFL "Red Zone Super
         Bowl Tickets for Life" promo, where one NFL fan who played
         the Red Zone game during the regular season will be awarded
         a lifetime of tickets to the Super Bowl; Coca Cola Presents:
         "Taste of the NFL VI," a charity dinner featuring former
         players from each NFL city; Coca-Cola and Sprint's NFL
         Experience, the league's interactive theme park; and a
         commemorative Super Bowl XXXI bottle (Coca-Cola).
              JAMBALAYA TIME: USA TODAY's "Super Bowl Ad Watch"
         profiles Dirt Devil's 15-second Meldrum & Fewsmith spots
         which take a scene from Fred Astaire's movie, "Royal
         Wedding," and superimpose Astaire dancing with a Dirt Devil
         Broom Vac, Ultra Hand Vac and Ultra MVP vacuum (USA TODAY,
         1/14)....Packer QB Brett Favre said each Packers player gets
         two free tickets to the Super Bowl, and can purchase up to
         28 more at face value, $275 (MILWAUKEE JOURNAL SENTINEL,
         1/14)....Wilson Team Sports has produced an official game
         ball to be used exclusively in Super Bowl XXXI.  The balls
         carry the Super Bowl XXXI logo and the participating teams'
         names (Wilson)....NFL Properties' interactive shopping
         kiosks at the NFL Experience allows fans using Visa cards to
         purchase "NFL at Home" products (NFL)....CNBC's Sally
         Jenkins, on Packers commercial success: "You can trace Green
         Bay's commercial success directly to the arrival of Mike
         Holmgren, Brett Favre and Reggie White. ... In 1992 they
         were the 20th best selling merchandise team in the league
         ... In five years they've become number two. ... There's no
         question that the cleanliness of the Packers' image is
         helping them right now" ("Sports View," CNBC, 1/13).
    
    

    Print | Tags: Coca-Cola, Green Bay Packers, NFL, Sprint, Visa, Wilson Sporting Goods
  • MARKETPLACE ROUND-UP

              Marvel Entertainment has formed a new unit, Marvel
         Enterprises, to manage the company's trading card and youth
         sports and entertainment businesses as well as its online
         content properties and interactive software ventures.  Scott
         Marden, formerly VP/Dir of Marvel Entertainment and CEO of
         Marvel Interactive, will be President & CEO of the new unit
         (AD AGE ONLINE, 1/14)....The LPGA has entered into a
         licensee partnership with Northland Cranberries,
         manufacturer of the Northland brand 100% juice cranberry
         blend products.  The deal makes the Northland juice line the
         "Official Juice of the LPGA" (LPGA)....Goody's Headache
         Powders and Pain Relief Tablets will serve as the Official
         Pain Relievers of NASCAR for another three years (NASCAR
         Online)....Fotoball USA has renewed its retail licensing
         agreement with MLB Properties for a three-year period.  The
         company's Negro Leagues Baseball license agreement with MLBP
         was also renewed through '97 (Fotoball)....Coca-Cola plans
         to introduce a grapefruit-flavored soda later this year
         (WALL STREET JOURNAL, 1/14).
    
    
    

    Print | Tags: Coca-Cola, LPGA, MLB, NASCAR
  • NIKE LOOKS TO ADD TO THE CAMPUS WITH NEW WAREHOUSE IN OREGON

              Nike has submitted plans to the City of Hillsboro, OR
         for a new 800,000-square-foot manufacturing warehouse and
         office complex that could employ up to 1,740 people.  Nike
         bought the property in late December and one real estate
         industry source said the property had been on the market for
         $65,000 per-acre, making it worth $4M (Portland OREGONIAN,
         1/13)....Nike ad agency Wieden & Kennedy has withdrawn its
         application for federal financing to help pay for a move to
         Portland's "trendy Pearl District."  The City of Portland
         had been working with the ad agency to secure a HUD loan and
         grant totaling $10.25M, but the federal agency questioned
         whether the project would meet a requirement to create jobs
         for low-income people (Portland OREGONIAN, 1/13).
       
    

    Print | Tags: Nike, Wieden Kennedy
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