SBD/13/Sports Media

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              Hartford gets its first 24-hour, all-sports, radio
         station at WPOP-AM. The network will feature syndicated talk
         shows and commentary provided primarily by ESPN Radio and
         One-on-One radio network (HARTFORD COURANT, 1/11)....ESPN2
         will televise the CBA All-Star game twice on a tape-delayed
         basis, Thursday, January 23, and Saturday, February 1
         (CBA)....TV Guide will relaunch its World Wide Web site at  The site has four "main channels" for TV,
         movies, music and sports (N.Y. POST, 1/12).

    Print | Tags: ESPN, Media, Walt Disney

              The "crowded" sports TV marketplace is examined by
         Bruce Orwall of the WALL STREET JOURNAL.  Orwall: "Is
         anybody watching this stuff?  Niche markets they may be, but
         fans' hunger for a wealth of sports programming shows no
         sign of abating.  Certainly, big money is betting it won't." 
         While some "critics may complain about the surfeit of
         sports, veteran TV sports programmers say they've heard it
         all before."  ABC Sports President/ESPN CEO Steve Bornstein:
         "Everyone's concerned that we're slicing the pie thinner. 
         Our experience has been that we have expanded the pie."  
         The JOURNAL's Orwall notes "the actual viewership of cable
         sports programs isn't reliably tracked.  But some see the
         audience expanding in surprising ways."  ITT Corp. President
         Robert Bowman, who is introducing WBIS+ in New York, a
         sports and business network, said they are "finding more and
         more women watching and talking to their children about
         sports" (WALL STREET JOURNAL, 1/13).
              ITT BETS ON WBIS: ITT's "forays into entertainment" are
         profiled in BUSINESS WEEK under the header, "Is Showbiz No
         Biz for ITT?"  Lesly & Grover write that "even before it
         hits the air, WBIS+'s future is cloudy."  Although it "seems
         like a winner," ITT's CEO Rand Araskog is "counting on cable
         distribution for the broadcast station under 'must carry'
         rules.  But the U.S. Supreme Court may soon revoke must-
         carry. ... That would leave Araskog to duke it out" with the
         likes of News Corp.'s Rupert Murdoch "to win space for WBIS+
         on crowded cable systems" (BUSINESS WEEK, 1/20). 

    Print | Tags: ABC, ESPN, Media, Walt Disney

              Fox Sports will cover Super Bowl XXXI in New Orleans,
         LA, on Sunday, January 26.  Kickoff is set for 6:18pm ET. 
         Preliminary overnights from yesterday's games: Fox's NFC
         Championship game earned a 30.7/56 overnight.  NBC's AFC
         title game earned a 28.3/46 (THE DAILY). In Atlanta, Prentis
         Rogers notes Fox "breathed a sigh of relief" when Green Bay
         beat Carolina.  On possible low ratings due to the lack of
         the Cowboys or 49ers in the Super Bowl, Fox's Lou D'Ermilio
         notes the highest-rated Super Bowl was a 49.1 in '82 and
         "that was San Francisco's first Super Bowl and before Joe
         Montana became a legend" (ATLANTA CONSTITUTION, 1/13). In
         Houston, Mike McDaniel notes Fox's coverage of the NFC title
         game yesterday was "prepared to prove beyond any doubt the
         network is ready to host a Super Bowl," but "on the eve of
         reaching that Super Bowl ... Fox fumbled" (HOUSTON
         CHRONICLE, 1/13).  In Milwaukee, Bob Wolfley notes Fox
         "warmed to the task" of the title game (MILWAUKEE JOURNAL
         SENTINEL, 1/13).  In New York, Phil Mushnick calls Fox's
         replays "superb" (N.Y. POST, 1/13). 
              FOX HONORED AT LUNCHEON: The Int'l Radio and TV Society
         Sports Foundation will honor Fox Sports' coverage of the
         Super Bowl with a luncheon at N.Y.'s Waldorf Astoria Hotel
         on January 16.  The event will feature Pat Summerall, James
         Brown, Fox Sports Exec Producer Ed Goren and Fox NFL Sunday
         Coordinating Producer Scott Ackerson (The Marquee Group).

    Print | Tags: Dallas Cowboys, NBC, NFL, San Francisco 49ers, Media
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