Univ. Of Miami Could End Nike Deal New Nike Campaign Features LeBron's "Heroes" Coke, Hornets Renew Long-Term Deal Bouchard's Nike Contract Nearing Expiration Packers Donate $200,000 For Plaza Naming Rights Arizona State Expected To Switch To Adidas Nike Unveils Kyrie Irving Signature Shoe Patriots Unveil Renderings Of Field-Level Lounge USOC Extends Nike Deal Through '20 Patriots' Nike Shoe Goes On Sale Monday
SBD/13/Sponsorships Advertising Marketing
SUPER BOWL NEWS & NOTES: LIL' PENNY HOSTS SUPER BOWL PARTY
Published January 13, 1997
Ads airing during Super Bowl XXXI will "be sprinkled with more celebrities (both dead and alive) than an Academy Awards broadcast," according to Dottie Enrico in USA TODAY. USA TODAY begins to preview Super Bowl spots, and today looks at a 60-second Nike ad called "Lil' Penny's Super Bowl Party." In the ad: Tiger Woods; Ken Griffey Jr.; "Jerry Maguire" star Jonathan Lipnicki; Jackie Joyner-Kersee and Michael Johnson; model Tyra Banks and Gabrielle Reece. "Space Jam" director Joe Pytka directs the Wieden & Kennedy spot. Cindy Crawford will appear in Super Bowl ads for PepsiCo and Cadillac, while Shaquille O'Neal will star in a BBDO PepsiCo spot. About half of the game's viewers, depending on where they live, will see two ads for Coca- Cola's new drink "Surge," while the other half will see Diet Coke promo spots (USA TODAY, 1/13). SHRED THE CHEESE? In Boston, Chris Reidy writes that Pro Player President Doug Kelly estimates a Super Bowl victory by the Patriots would mean an additional $5M in retail sales, while a Packers win could mean $6-8M (BOSTON GLOBE, 1/12)....The Packers will wear their green jerseys in the Super Bowl (CHICAGO TRIBUNE, 1/13)....Luther Vandross will sing the national anthem (USA TODAY, 1/13).