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SBD/13/Sponsorships Advertising Marketing
SPORTING GOODS BUSINESS NEWS & NOTES: NBA TEAMS UPDATE UNIS
Published January 13, 1997
"Several" NBA teams will update their uniforms next season, according to SPORTING GOODS BUSINESS. Teams include the Pacers, Knicks, 76ers, Nets, Warriors and Hornets. ...Wall Street "is abuzz" with rumors that The Gap will carry Converse footwear. A Gap spokesperson told SGB "she had heard nothing about it"....The "word out of Portland, OR" is that Fila has "been drawing heavily" on Nike talent to staff its newly opened design and product development center in that city. Fila is also "searching" for a new "high profile endorser" for a line of signature shoes next summer....Chicago-based basketball apparel maker Ball'N is introducing a full-line of basketball and cross training shoes at the fall '97 Super Show in Atlanta to retail for $65-75. Former Lakers G Norm Nixon owns "a stake" in the company, along with 90% co-Owners Rodney Jeter and Mark Nixon. Jeter said the company expects to sign five NBA players by the start of next season and he said one player is already signed, but there won't be an announcement until his current footwear contract expires (SGB, 1/6 issue).