SBD/13/Sponsorships Advertising Marketing

SPORTING GOODS BUSINESS NEWS & NOTES: NBA TEAMS UPDATE UNIS

          "Several" NBA teams will update their uniforms next
     season, according to SPORTING GOODS BUSINESS.  Teams include
     the Pacers, Knicks, 76ers, Nets, Warriors and Hornets.
     ...Wall Street "is abuzz" with rumors that The Gap will
     carry Converse footwear.  A Gap spokesperson told SGB "she
     had heard nothing about it"....The "word out of Portland,
     OR" is that Fila has "been drawing heavily" on Nike talent
     to staff its newly opened design and product development
     center in that city.  Fila is also "searching" for a new
     "high profile endorser" for a line of signature shoes next
     summer....Chicago-based basketball apparel maker Ball'N is
     introducing a full-line of basketball and cross training
     shoes at the fall '97 Super Show in Atlanta to retail for
     $65-75.  Former Lakers G Norm Nixon owns "a stake" in the
     company, along with 90% co-Owners Rodney Jeter and Mark
     Nixon.  Jeter said the company expects to sign five NBA
     players by the start of next season and he said one player
     is already signed, but there won't be an announcement until
     his current footwear contract expires (SGB, 1/6 issue).

Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug