Orioles See Big Spike In Merchandise Sales Tickets Up Big For Yanks-Sox, Jeter Farewell Jeter Finale Sets YES Network Record Jeter's Portfolio Could Expand In Retirement Attendance Up For Playoff-Bound Nats, O's Palm Beach Co. Holds Bed Tax For MLB Venue SI Unveils New Digital Video Franchise Astros, Nats Make Spring Training Offer To WPB Levine: Yanks Have Balanced Jeter Retirement Yankees Set For Jeter Tribute
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Published January 13, 1997
SI Senior Writer Jaime Diaz, on endorsement deals in golf, following last week's signings of Ernie Els with Taylor Made and Steve Brooks with Callaway: "This is a Tiger [Woods] related story. The ceiling has been raised because he's playing for Titleist for $20 million for five-years, four million a year. That's unprecedented; that had a ripple effect in the whole industry." ("CNN/SI," 1/11). ....Denver-based Strategic Marketing International will market "GolfWatch," to debut at the Nissan Open in L.A. on February 26-March 2 (SMI)....Upper Deck had made plans to market a Jeffrey Maier trading card. Maier is the 12-year old fan who caught a disputed homerun during Game 1 of the Yankees-Orioles ALCS last fall. But Maier's parents have said no to any plans on a trading card for their son (Baltimore SUN, 1/11)....USA TODAY's Melanie Wells profiles Kareem Abdul-Jabbar's Coors Light ads, noting that Abdul- Jabbar is Muslim and doesn't drink alcohol (USA TODAY, 1/13)....The Sports Authority dropped 4 1/8 to 17 1/2 Friday after an analyst at Alex Brown & Sons cut the firm's fourth quarter earning estimates (WALL STREET JOURNAL, 1/13).