Yanks, A-Rod Settle Bonus Money Dispute Nissan-Titans Deal At Least $5M Annually Nissan Signs For Titans' Stadium Naming Rights Coca-Cola Re-Signs With SMI Through '20 SI Parent Time Inc. Acquires FanSided Network NASCAR Drivers Pleased With SAFER Efforts Bruton Smith Elected To NASCAR HOF Steinbrenner Addresses A-Rod Bonus Minding My Business: Nationals' Mike Shane Judge Declines Immediate MASN Ruling
SBD/13/Sponsorships Advertising Marketing
Published January 13, 1997
SI Senior Writer Jaime Diaz, on endorsement deals in golf, following last week's signings of Ernie Els with Taylor Made and Steve Brooks with Callaway: "This is a Tiger [Woods] related story. The ceiling has been raised because he's playing for Titleist for $20 million for five-years, four million a year. That's unprecedented; that had a ripple effect in the whole industry." ("CNN/SI," 1/11). ....Denver-based Strategic Marketing International will market "GolfWatch," to debut at the Nissan Open in L.A. on February 26-March 2 (SMI)....Upper Deck had made plans to market a Jeffrey Maier trading card. Maier is the 12-year old fan who caught a disputed homerun during Game 1 of the Yankees-Orioles ALCS last fall. But Maier's parents have said no to any plans on a trading card for their son (Baltimore SUN, 1/11)....USA TODAY's Melanie Wells profiles Kareem Abdul-Jabbar's Coors Light ads, noting that Abdul- Jabbar is Muslim and doesn't drink alcohol (USA TODAY, 1/13)....The Sports Authority dropped 4 1/8 to 17 1/2 Friday after an analyst at Alex Brown & Sons cut the firm's fourth quarter earning estimates (WALL STREET JOURNAL, 1/13).