Marciani Out As MLB VP/National Sales Hammon Headlines espnW's "Impact 25" St. Pete Denies Rays' Ballpark Search Deal Angels, Red Sox Eliminate Pension Plans MLB Franchise Notes Cuba Decision Could Impact MLB White Sox' Tix Sales Spike Spurs More Moves Alexi Lalas Leaves ESPN For Fox Sports "MNF" Down On ESPN For Saints-Bears Brewers Announce Creation Of "Selig Experience"
SBD/13/Sponsorships Advertising Marketing
HARDWARE RETAILER FINDS TRUE VALUE IN ORIOLE CAL RIPKEN JR.
Published January 13, 1997
True Value Hardware will use Oriole Cal Ripken Jr. as national spokesperson for its MLB sponsorship, according to Terry Lefton in BRANDWEEK. Ripken will appear in print ads, POP displays, and "at least" three Leo Burnett, Chicago, TV spots, scheduled to debut during the last week in March. Media buys include ESPN, local MLB broadcasts and NBC's Thursday night prime-time line-up. A Fox buy "is being negotiated." True Value plans an opening day promo in 19 of 28 MLB ballparks in which commemorative baseballs will be handed out with coupons. True Value will also produce a Sports Illustrated booklet on the history of opening day. The booklet will be distributed at stores, and bound into 3.5 million editions of SI's MLB preview (BRANDWEEK, 1/13).