SBD/13/Sponsorships Advertising Marketing

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  • ADVERTISING AGE NEWS & NOTES: OLDS TEAMS WITH SPORTSLINE USA

              GM's Oldsmobile unit has partnered with SportsLine USA
         to sponsor "various on-line sporting events," including the
         NCAA basketball tournament, IRL races and the Ryder Cup. 
         The price of the sponsorship is undisclosed....AOL is "in
         the lead" to sponsor U2's upcoming world tour for $12M.
         ...Industry execs tell AD AGE that Fox Sports has awarded
         its estimated $20M ad account to Foote, Cone & Belding, San
         Francisco (AD AGE ONLINE, 1/13).
    
    

    Print | Tags: General Motors, IndyCar, NCAA, News Corp./Fox, Time Warner
  • HARDWARE RETAILER FINDS TRUE VALUE IN ORIOLE CAL RIPKEN JR.

              True Value Hardware will use Oriole Cal Ripken Jr. as
         national spokesperson for its MLB sponsorship, according to
         Terry Lefton in BRANDWEEK.  Ripken will appear in print ads,
         POP displays, and "at least" three Leo Burnett, Chicago, TV
         spots, scheduled to debut during the last week in March. 
         Media buys include ESPN, local MLB broadcasts and NBC's
         Thursday night prime-time line-up.  A Fox buy "is being
         negotiated."  True Value plans an opening day promo in 19 of
         28 MLB ballparks in which commemorative baseballs will be
         handed out with coupons.  True Value will also produce a
         Sports Illustrated booklet on the history of opening day.
         The booklet will be distributed at stores, and bound into
         3.5 million editions of SI's MLB preview (BRANDWEEK, 1/13). 
    
    

    Print | Tags: ESPN, MLB, NBC, News Corp./Fox, Sports Illustrated, Time Warner, Walt Disney
  • MARKETPLACE ROUND-UP

              SI Senior Writer Jaime Diaz, on endorsement deals in
         golf, following last week's signings of Ernie Els with
         Taylor Made and Steve Brooks with Callaway: "This is a Tiger
         [Woods] related story.  The ceiling has been raised because
         he's playing for Titleist for $20 million for five-years,
         four million a year.  That's unprecedented; that had a
         ripple effect in the whole industry." ("CNN/SI," 1/11).
         ....Denver-based Strategic Marketing International will
         market "GolfWatch," to debut at the Nissan Open in L.A. on
         February 26-March 2 (SMI)....Upper Deck had made plans to
         market a Jeffrey Maier trading card.  Maier is the 12-year
         old fan who caught a disputed homerun during Game 1 of the
         Yankees-Orioles ALCS last fall.  But Maier's parents have
         said no to any plans on a trading card for their son
         (Baltimore SUN, 1/11)....USA TODAY's Melanie Wells profiles
         Kareem Abdul-Jabbar's Coors Light ads, noting that Abdul-
         Jabbar is Muslim and doesn't drink alcohol (USA TODAY,
         1/13)....The Sports Authority dropped 4 1/8 to 17 1/2 Friday
         after an analyst at Alex Brown & Sons cut the firm's fourth
         quarter earning estimates (WALL STREET JOURNAL, 1/13).
    
    
    

    Print | Tags: Baltimore Orioles, Acushnet, New York Yankees, Nissan, Speedway Motorsports Inc., Sports Illustrated, The Sports Authority, Time Warner, Upper Deck, Washington Nationals, YankeeNets
  • PLAYER TRADES LEAVE SUNS BILLBOARDS BEHIND GREY CLOUDS

              Former Suns Sam Cassell and Michael Finley were both
         figured prominently on Phoenix billboards "touting" the Suns
         and the team's pay-per-view games, according to Richard
         Ruelas in the ARIZONA REPUBLIC.  Now, with their trade to
         the Mavericks, new Suns billboards will be up by the end of
         the month, starring other players.  Cox Communications
         VP/Marketing Paul Gregg said that the cable company has
         "given up" choosing a "marquee player" for the PPV ads.  The
         players spots on the six billboards were painted over with
         just the Suns' and Cox's logos (ARIZONA REPUBLIC, 1/11).
    
    

    Print | Tags: Dallas Mavericks, Phoenix Suns, Southwest Sports Group
  • SPORTING GOODS BUSINESS NEWS & NOTES: NBA TEAMS UPDATE UNIS

              "Several" NBA teams will update their uniforms next
         season, according to SPORTING GOODS BUSINESS.  Teams include
         the Pacers, Knicks, 76ers, Nets, Warriors and Hornets.
         ...Wall Street "is abuzz" with rumors that The Gap will
         carry Converse footwear.  A Gap spokesperson told SGB "she
         had heard nothing about it"....The "word out of Portland,
         OR" is that Fila has "been drawing heavily" on Nike talent
         to staff its newly opened design and product development
         center in that city.  Fila is also "searching" for a new
         "high profile endorser" for a line of signature shoes next
         summer....Chicago-based basketball apparel maker Ball'N is
         introducing a full-line of basketball and cross training
         shoes at the fall '97 Super Show in Atlanta to retail for
         $65-75.  Former Lakers G Norm Nixon owns "a stake" in the
         company, along with 90% co-Owners Rodney Jeter and Mark
         Nixon.  Jeter said the company expects to sign five NBA
         players by the start of next season and he said one player
         is already signed, but there won't be an announcement until
         his current footwear contract expires (SGB, 1/6 issue).
    
    

    Print | Tags: Cablevision, Comcast-Spectacor, Converse, Fila USA, Golden State Warriors, Indiana Pacers, Los Angeles Lakers, NBA, Brooklyn Nets, New Orleans Pelicans, New York Knicks, Nike, Philadelphia 76ers, YankeeNets
  • SUPER BOWL NEWS & NOTES: LIL' PENNY HOSTS SUPER BOWL PARTY

              Ads airing during Super Bowl XXXI will "be sprinkled
         with more celebrities (both dead and alive) than an Academy
         Awards broadcast," according to Dottie Enrico in USA TODAY. 
         USA TODAY begins to preview Super Bowl spots, and today
         looks at a 60-second Nike ad called "Lil' Penny's Super Bowl
         Party."  In the ad: Tiger Woods; Ken Griffey Jr.; "Jerry
         Maguire" star Jonathan Lipnicki; Jackie Joyner-Kersee and
         Michael Johnson; model Tyra Banks and Gabrielle Reece. 
         "Space Jam" director Joe Pytka directs the Wieden & Kennedy
         spot.  Cindy Crawford will appear in Super Bowl ads for
         PepsiCo and Cadillac, while Shaquille O'Neal will star in a
         BBDO PepsiCo spot.  About half of the game's viewers,
         depending on where they live, will see two ads for Coca-
         Cola's new drink "Surge," while the other half will see 
         Diet Coke promo spots (USA TODAY, 1/13).
              SHRED THE CHEESE?  In Boston, Chris Reidy writes that
         Pro Player President Doug Kelly estimates a Super Bowl
         victory by the Patriots would mean an additional $5M in
         retail sales, while a Packers win could mean $6-8M (BOSTON
         GLOBE, 1/12)....The Packers will wear their green jerseys in
         the Super Bowl (CHICAGO TRIBUNE, 1/13)....Luther Vandross
         will sing the national anthem (USA TODAY, 1/13).
    
    

    Print | Tags: BBDO, Coca-Cola, General Motors, Green Bay Packers, New England Patriots, Nike, PepsiCo, Wieden Kennedy
  • WORMING AROUND? DENNIS RODMAN AND NIKE STILL TALKING

              Dennis Rodman is "unofficially" wearing Converse
         sneakers instead of Nike, according to Terry Armour of the
         CHICAGO TRIBUNE.  Rodman debuted his Converse shoes Friday
         (CHICAGO TRIBUNE, 1/12).  USA TODAY notes Rodman said Friday
         he would start wearing Converse (USA TODAY, 1/13). Nike
         Senior Public Relations Manager Jim Small told THE DAILY
         that Nike "has an offer out to Dennis, and as far as we
         know, we're still in the negotiation process" (THE DAILY). 
    
    

    Print | Tags: Converse, Nike
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