USOC Extends Nike Deal Through '20 Patriots' Nike Shoe Goes On Sale Monday Iverson Protests Nike Tribute Shoe Nike Terminates Adrian Peterson's Contract LeBron James' New Nike Spot Was Shot In Secrecy Nike Forecasts Growth In Sale Of Women's Apparel Adidas Mulling Reebok Sale Overseas Group Launching Bid To Buy Reebok Converse Suing Over Chuck Taylor Copycats Nike Sees 3D Printing As Innovative Tool
SBD/10/Sponsorships Advertising Marketing
NIKE LOOKS TO TAKE THE WORM OFF ITS ENDORSEMENT HOOK
Published January 10, 1997
Nike and Dennis Rodman "apparently are parting company," as a highly-placed Nike official says that the company has "little interest" in extending its relationship with him, according to Jeff Manning in the Portland OREGONIAN. On the record, Nike only says the Rodman's contract has expired, but a Nike source said that Rodman "crossed the thin line" beyond acceptable notoriety and added Rodman no longer "sets the kind of example" Nike is comfortable with. Manning notes Rodman may "be chafing" to play a bigger role in Nike's marketing. According to Reebok Basketball Marketing Official Howard Smith, "We hear he's as unhappy with Nike as the company is with him." Rodman is reportedly talking with Converse and eyewear maker Oakley about "alternative deals" (Portland OREGONIAN, 1/10).