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NIKE LOOKS TO TAKE THE WORM OFF ITS ENDORSEMENT HOOK
Published January 10, 1997
Nike and Dennis Rodman "apparently are parting company," as a highly-placed Nike official says that the company has "little interest" in extending its relationship with him, according to Jeff Manning in the Portland OREGONIAN. On the record, Nike only says the Rodman's contract has expired, but a Nike source said that Rodman "crossed the thin line" beyond acceptable notoriety and added Rodman no longer "sets the kind of example" Nike is comfortable with. Manning notes Rodman may "be chafing" to play a bigger role in Nike's marketing. According to Reebok Basketball Marketing Official Howard Smith, "We hear he's as unhappy with Nike as the company is with him." Rodman is reportedly talking with Converse and eyewear maker Oakley about "alternative deals" (Portland OREGONIAN, 1/10).