Martha Ford Takes Over Lions Ownership Knicks To Own/Operate D-League Team Astros Build Custom Database L.A. Kiss Unveil Uniforms, Helmets Chivas USA's Rodriguez Eyes Longterm Turnaround MLS Franchise Notes Franchise Notes Lions Ownership Staying In Ford Family Astros Name Rykoff Social Media Manager Leafs, Raptors Raise Season-Ticket Prices
Upcoming Conferences and Events
MLB PROMOTIONAL NEWS & NOTES: D-BACKS GEAR UP FOR OPENER
Published January 10, 1997
D-Backs VP/Sales & Marketing Scott Brubaker said the expansion team's inaugural Opening Day will be the "grandest sports event in Arizona history," according to Paul Giblin of the MESA TRIBUNE. Ideas call for a month's worth of pre- Opening Day events at Bank One Ballpark, a week-long MLB Fan Fest, and a game-day street party (MESA TRIBUNE, 1/9). CUBS: In Chicago, Mike Kiley reports that at MLB's winter meetings, Cubs VP/Marketing & Broadcasting John McDonough presented the idea of baseball declaring a National Kids Day to be held during the '97 All-Star break. Under "consideration" is an All-Star theme of "Cultivating the fans of tomorrow" (CHICAGO SUN-TIMES, 1/10). WHITE SOX: Tailgating may be one promotional program the White Sox implement to boost attendance. Team execs "aren't committed to tailgating ... but are weighing cost estimates" (Jim Kirk, CHICAGO SUN-TIMES, 1/10). INDIANS: The Indians carnival, "Wahoo WinterFest," will run February 1-2. It will feature autograph sessions with players, clinics with coaches and seminars with players, coaches and front office staff (Indians). TIGERS: The Tigers annual Coca-Cola Winter Caravan is set for January 27-29. Two team tours will travel simultaneously to visit ten cities in MI and OH (Tigers).