SBD/10/Franchises

MLB PROMOTIONAL NEWS & NOTES: D-BACKS GEAR UP FOR OPENER

          D-Backs VP/Sales & Marketing Scott Brubaker said the
     expansion team's inaugural Opening Day will be the "grandest
     sports event in Arizona history," according to Paul Giblin
     of the MESA TRIBUNE.  Ideas call for a month's worth of pre-
     Opening Day events at Bank One Ballpark, a week-long MLB Fan
     Fest, and a game-day street party (MESA TRIBUNE, 1/9).
          CUBS: In Chicago, Mike Kiley reports that at MLB's
     winter meetings, Cubs VP/Marketing & Broadcasting John
     McDonough presented the idea of baseball declaring a
     National Kids Day to be held during the '97 All-Star break. 
     Under "consideration" is an All-Star theme of "Cultivating
     the fans of tomorrow" (CHICAGO SUN-TIMES, 1/10).
          WHITE SOX: Tailgating may be one promotional program
     the White Sox implement to boost attendance. Team execs
     "aren't committed to tailgating ... but are weighing cost
     estimates" (Jim Kirk, CHICAGO SUN-TIMES, 1/10).  
          INDIANS: The Indians carnival, "Wahoo WinterFest," will
     run February 1-2.  It will feature autograph sessions with
     players, clinics with coaches and seminars with players,
     coaches and front office staff (Indians).
          TIGERS: The Tigers annual Coca-Cola Winter Caravan is
     set for January 27-29.  Two team tours will travel
     simultaneously to visit ten cities in MI and OH (Tigers).

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