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MLB PROMOTIONAL NEWS & NOTES: D-BACKS GEAR UP FOR OPENER
Published January 10, 1997
D-Backs VP/Sales & Marketing Scott Brubaker said the expansion team's inaugural Opening Day will be the "grandest sports event in Arizona history," according to Paul Giblin of the MESA TRIBUNE. Ideas call for a month's worth of pre- Opening Day events at Bank One Ballpark, a week-long MLB Fan Fest, and a game-day street party (MESA TRIBUNE, 1/9). CUBS: In Chicago, Mike Kiley reports that at MLB's winter meetings, Cubs VP/Marketing & Broadcasting John McDonough presented the idea of baseball declaring a National Kids Day to be held during the '97 All-Star break. Under "consideration" is an All-Star theme of "Cultivating the fans of tomorrow" (CHICAGO SUN-TIMES, 1/10). WHITE SOX: Tailgating may be one promotional program the White Sox implement to boost attendance. Team execs "aren't committed to tailgating ... but are weighing cost estimates" (Jim Kirk, CHICAGO SUN-TIMES, 1/10). INDIANS: The Indians carnival, "Wahoo WinterFest," will run February 1-2. It will feature autograph sessions with players, clinics with coaches and seminars with players, coaches and front office staff (Indians). TIGERS: The Tigers annual Coca-Cola Winter Caravan is set for January 27-29. Two team tours will travel simultaneously to visit ten cities in MI and OH (Tigers).