SBD/20/The Back Of The Book

ESPN/CHILTON SPORTS POLL: EYE ON THE NHL

          ESPN/CHILTON surveyed U.S. respondents, ages 12+, on
     their NHL preferences.  For November '95 data, there were
     1,000 respondents; for November '96, 1,500 (THE DAILY):
'95
'96
NHL Fans
40.90%
39.60%
Avid NHL Fans
8.5
9.4

Top 3 Favorite NHL Teams
None
71.70%
  None
72.80%
Red Wings
3.8
Rangers
3.3
Rangers
3
Blackhawks
3.1
Blackhawks
2.7
Red Wings
2.9
Flyers
2.5
Penguins
2.5
Bruins
2.4
Flyers
2
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