SBD/20/Sponsorships Advertising Marketing

PEPSICO TABS DEREK JETER FOR PEPSI STUFF PROMO

          Yankees AL Rookie of the Year Derek Jeter has signed a
     marketing deal with PepsiCo and appear in next year's Pepsi
     Stuff campaign.  Jeter will appear in PepsiCo's catalog for
     Pepsi Stuff merchandise and be featured on in-store POP
     displays.  PepsiCo said Jeter may also appear in a national
     TV ad campaign for Pepsi Stuff (PepsiCo).

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Related Topics:

New York Yankees, PepsiCo

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