SBD/20/Collegiate Sports

BAH HUMBUG! ARIZONA STATE TO ADD SURCHARGE TO ROSE BOWL TIX

          A $50 surcharge will be added to 20,000 of the 36,416
     Rose Bowl tickets allocated to Arizona State at a face value
     of $75 each, according to Steve Springer of the L.A. TIMES. 
     ASU Associate AD Tom Collins saw a chance to "dramatically
     reduce" the school's $2.1M athletic department deficit, with
     the surcharge coming out to a $1M profit.  Rose Bowl
     officials "will discuss" Collins' pricing plan after the
     game, "with the expectation that the rules will be changed
     to prevent such a price increase in the future."  ASU
     officials "exempted" 16,000 of their allocated tickets  from
     the surcharge, which included tickets for students, faculty
     and campus groups.  The remaining 20,000 tickets, with the
     surcharge attached, went to the general public and booster
     groups (L.A. TIMES, 12/19).
 
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