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BAH HUMBUG! ARIZONA STATE TO ADD SURCHARGE TO ROSE BOWL TIX
Published December 20, 1996
A $50 surcharge will be added to 20,000 of the 36,416 Rose Bowl tickets allocated to Arizona State at a face value of $75 each, according to Steve Springer of the L.A. TIMES. ASU Associate AD Tom Collins saw a chance to "dramatically reduce" the school's $2.1M athletic department deficit, with the surcharge coming out to a $1M profit. Rose Bowl officials "will discuss" Collins' pricing plan after the game, "with the expectation that the rules will be changed to prevent such a price increase in the future." ASU officials "exempted" 16,000 of their allocated tickets from the surcharge, which included tickets for students, faculty and campus groups. The remaining 20,000 tickets, with the surcharge attached, went to the general public and booster groups (L.A. TIMES, 12/19).