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TEAM MARKETING NEWS: WILL BRONCOS MAKE COMPANY PAY UP?
Published December 2, 1996
If the Broncos win the Super Bowl, Coloradans will win free TVs and cars, which they bought weeks and months ago from businesses that promised to give them away free if the Broncos went all the way, according to the Colorado Springs GAZETTE TELEGRAPH. In a month-long promo at the beginning of the season, Soundtrack Audio and Video offered a money- back guarantee for buying a TV valued at $600 or more. For customers to collect, the Broncos have to win the Super Bowl. Phil Long Ford will give away one free car at each of its 17 dealerships in Colorado Springs and Denver if the team wins (COLORADO SPRINGS GAZETTE TELEGRAPH, 12/01). KIXX OFF: Cherry Hill, N.J.-based Okidata, an office copier and printing company, has its name printed across the front of every jersey of the CISL's Philadelphia Kixx jerseys, rather than the team name. Kixx Owner Ed Tepper stated that the Kixx are not disrespecting their name, rather "riding the wave of the future in professional sports marketing" (Edward Moran, PHILA. DAILY NEWS, 11/27).