SBD/2/Sponsorships Advertising Marketing

TEAM MARKETING NEWS: WILL BRONCOS MAKE COMPANY PAY UP?

          If the Broncos win the Super Bowl, Coloradans will win
     free TVs and cars, which they bought weeks and months ago
     from businesses that promised to give them away free if the
     Broncos went all the way, according to the Colorado Springs
     GAZETTE TELEGRAPH.  In a month-long promo at the beginning
     of the season, Soundtrack Audio and Video offered a money-
     back guarantee for buying a TV valued at $600 or more.  For
     customers to collect, the Broncos have to win the Super
     Bowl. Phil Long Ford will give away one free car at each of
     its 17 dealerships in Colorado Springs and Denver if the
     team wins (COLORADO SPRINGS GAZETTE TELEGRAPH, 12/01).
          KIXX OFF: Cherry Hill, N.J.-based Okidata, an office
     copier and printing company, has its name printed across the
     front of every jersey of the CISL's Philadelphia Kixx
     jerseys, rather than the team name. Kixx Owner Ed Tepper
     stated that the Kixx are not disrespecting their name,
     rather "riding the wave of the future in professional sports
     marketing" (Edward Moran, PHILA. DAILY NEWS, 11/27).

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