WME-IMG To Sell Naming Rights In Denver Broncos Accelerating Sale Of Naming Rights Broncos Take Over Stadium Naming Rights Broncos' Ellis Mulling Bowlen's Heir Apparent Broncos' Ellis, Elway Discuss Future Of Team Broncos Have No Stadium Naming Rights Offers Broncos In Talks With Naming-Rights Partners Three Of Broncos' Bowlen's Children Will Not Return Broncos Given Permission To End SA Sponsorship Sports Authority Hires Firm To Sell Rights
SBD/2/Sponsorships Advertising Marketing
TEAM MARKETING NEWS: WILL BRONCOS MAKE COMPANY PAY UP?
Published December 2, 1996
If the Broncos win the Super Bowl, Coloradans will win free TVs and cars, which they bought weeks and months ago from businesses that promised to give them away free if the Broncos went all the way, according to the Colorado Springs GAZETTE TELEGRAPH. In a month-long promo at the beginning of the season, Soundtrack Audio and Video offered a money- back guarantee for buying a TV valued at $600 or more. For customers to collect, the Broncos have to win the Super Bowl. Phil Long Ford will give away one free car at each of its 17 dealerships in Colorado Springs and Denver if the team wins (COLORADO SPRINGS GAZETTE TELEGRAPH, 12/01). KIXX OFF: Cherry Hill, N.J.-based Okidata, an office copier and printing company, has its name printed across the front of every jersey of the CISL's Philadelphia Kixx jerseys, rather than the team name. Kixx Owner Ed Tepper stated that the Kixx are not disrespecting their name, rather "riding the wave of the future in professional sports marketing" (Edward Moran, PHILA. DAILY NEWS, 11/27).