SBD/2/Sponsorships Advertising Marketing

BANDAI HOPES TO SCORE WITH MLS COLLECTIBLE FIGURES

          CA-based Bandai Toys will release three lines of MLS-
     licenced products in late February and early March,
     according to Mike Reynolds in INSIDE MEDIA.  Four-inch
     collectible figures and two-inch key chain replicas
     characterizing one star player from each of the ten MLS
     franchises will be released, as well as a soft, four-inch
     soccer ball with the MLS logo and one team's colors.  Bandai
     has also forged an alliance with Upper Deck to make MLS
     trading cards to be delivered at the start of the MLS season
     in late March.  The plastic action poses will portray: the
     Mutiny's Carlos Valderrama, the Revolution's Alexi Lalas,
     Wiz' Frank Klopas, the Clash's Eric Wynalda, the MetroStars'
     Tab Ramos, the Galaxy's Cobi Jones, the United's John
     Harkes, the Burn's Hugo Sanchez, the Rapids' Marcelo Balboa
     and the Crew's Doctor Khumalo (INSIDE MEDIA, 11/27 issue).
          MORE MLS NEWS:  Kraft Foods is "expected to announce"
     it's signing as a corporate sponsor, MLS's second-highest
     level of commercial affiliation.  MLS Dir/Sponsorship
     Programs Kathryn Carter stated that Kraft would "likely" use
     the relationship to test many stadium-level programs in '97.
     MLS has also received "more of a marketing assist" from
     sponsor Nike, who has disbursed some funds "previously
     earmarked for a national sponsorship program" with MLB to
     MLS (INSIDE MEDIA, 11/27 issue). 

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