SBD/2/Leagues Governing Bodies

U.S. SPORTS MERCHANDISE SALES IN EUROPE FALL

          International sales of U.S. pro sports merchandise are
     not what they used to be, according to Craig Copetas of the
     WALL STREET JOURNAL.  A year ago, anything featuring a logo
     of a U.S. football, baseball, basketball or hockey team was
     a "sure-fire seller."  But, over the past year, overall
     sales have "gone flat," forcing the leagues to develop new
     ways to get its merchandise to the European sports crowd. 
     This season, the NFL will gross $10M in broadcast rights
     outside North America and an additional $250M in merchandise
     sales.  The NBA will receive $25M in foreign-broadcast
     rights.  MLB had $70M in merchandise sales in Europe in '96,
     and close to $20M in broadcast rights.  But European sports
     fans no longer "race" to buy merchandise.  Education has
     "clearly" surfaced as the league's No. 1 strategy to
     increase overseas market share (WALL STREET JOURNAL, 11/29).

Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug