IT AIN'T EASY BEING CHEESY: PACKERS, FANS FEATURED BY ESPN

          The Packers and their fans were examined in an ESPN
     "Outside the Lines" special called "Inside Titletown USA." 
     ESPN's Bob Ley noted, financially, the Packers posted a
     record $5.5M profit last year and the franchise has $21M in
     the bank "and access to credit beyond that."  Green Bay
     apparel sales trail only Dallas, and Packers home games have
     been sold out since 1960.  Ley: "The Packers more than any
     team rely on NFL revenue sharing and the discipline of the
     salary cap.  Last year, 84% of Packer income was money
     shared by the league, and three quarters of that was network
     TV revenue."  Ley adds that 1,900 people hold about 4,600
     shares of Packers stock, valued at $25 a share, "the
     identical value as the day it was first sold in 1950." 
     Packers stockholder Jim Queoff: "I've said this many times,
     besides my wife and my children, it's the most important
     possession I own" ("Outside the Lines," ESPN, 12/17).