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NIKE STARTING TO FORMULATE PLANS FOR WEB SITE

          Nike plans to be on the Internet next year with a World
     Wide Web site that it "hopes will evolve into a digital
     entertainment network" by the year 2000, according to Jeff
     Jensen of ADVERTISING AGE.  Nike is conducting a review
     involving up to ten agencies, including Organic Online and
     Red Sky Interactive, which worked on the site Nike created
     for the '96 Summer Olympics.  It appears Nike is looking to
     the Web as a "shortcut" to a TV network.  Liz Dolan, Nike
     VP/Global Marketing Communications: "We plan to treat our
     Web site as if it were a TV network.  We want to be online
     with sports entertainment and original programming."  Nike
     Chair Phil Knight: "The opportunities on the Internet are
     available to almost everybody, but no  one's doing a great
     job.  In theory, our plans are great.  It's another question
     as to whether we can succeed (AD AGE, 12/16).
          ONLINE NEWS & NOTES:  FORBES profiles Starwave's
     Geoffrey Reiss, who launched ESPNET SportsZone, NFL.com,
     NBA.com and NASCAR Online.  Possibly sites coming up for
     Reiss could include Formula One racing or soccer (FORBES,
     12/30 issue)....NBC Sports and Golf Digest have created the
     First Annual Golf.com Awards.  The awards will honor golf's
     best players and feats of '96, and will be determined
     exclusively by a vote of golf fans on golf.com (NBC Sports).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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