Michigan Agrees To Cut Student Ticket Prices NLRB's Northwestern Ruling Coming Soon UTSA Embraces Hispanic Marketing For Football USC Generates $100M In Revenue For First Time Bilas, Sehorn Disagree On Compensation Mike Slive To Retire In '15 Sankey Seen As Favorite To Replace Slive "OTL" Examines College Alcohol Sales Rutgers Used Private Funds For Flood Extension Emmert Lays Out Wishes For Power Five
Upcoming Conferences and Events
NCAA LIKES ITS HOST: RE-UPS WITH MARKETING ARM
Published December 13, 1996
The NCAA has finalized an agreement with Lexington, KY- & Dallas, TX-based Host Communications covering exclusive marketing programs through 2002. Host will pay the NCAA a minimum of $75M over the period for the exclusive rights to NCAA corporate partners' promotional licensing marks, championship radio broadcasts, as well as publication and distribution of championship event programs and associated materials. In addition, Host will exclusively market NCAA fan festivals run in conjunction with championship events. This agreement continues a 22-year relationship between the NCAA and Host (NCAA).