SBD/13/Collegiate Sports

NCAA LIKES ITS HOST: RE-UPS WITH MARKETING ARM

          The NCAA has finalized an agreement with Lexington, KY-
     & Dallas, TX-based Host Communications covering exclusive
     marketing programs through 2002.  Host will pay the NCAA a
     minimum of $75M over the period for the exclusive rights to
     NCAA corporate partners' promotional licensing marks,
     championship radio broadcasts, as well as publication and
     distribution of championship event programs and associated
     materials.  In addition, Host will exclusively market NCAA
     fan festivals run in conjunction with championship events. 
     This agreement continues a 22-year relationship between the
     NCAA and Host (NCAA).

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Colleges, NCAA

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