Missouri AD Alden To Step Down Clemson The Latest To Offer Cost Of Attendance Northwestern Personalizes Season Tix Campaign NCAA Partners With Groupon For Ticket Presale ADs Address Cost-Of-Attendance Issues UNC, Wake Schedule Non-Conference Games Houston AD Pushes For "National Relevancy" Michigan's Harbaugh Ensured Scheduled Raises Colleges Give Cost-Of-Attendance Stipends Mizzou, Nebraska Will Pay Cost-Of-Attendance
Upcoming Conferences and Events
NCAA LIKES ITS HOST: RE-UPS WITH MARKETING ARM
Published December 13, 1996
The NCAA has finalized an agreement with Lexington, KY- & Dallas, TX-based Host Communications covering exclusive marketing programs through 2002. Host will pay the NCAA a minimum of $75M over the period for the exclusive rights to NCAA corporate partners' promotional licensing marks, championship radio broadcasts, as well as publication and distribution of championship event programs and associated materials. In addition, Host will exclusively market NCAA fan festivals run in conjunction with championship events. This agreement continues a 22-year relationship between the NCAA and Host (NCAA).