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NCAA LIKES ITS HOST: RE-UPS WITH MARKETING ARM
Published December 13, 1996
The NCAA has finalized an agreement with Lexington, KY- & Dallas, TX-based Host Communications covering exclusive marketing programs through 2002. Host will pay the NCAA a minimum of $75M over the period for the exclusive rights to NCAA corporate partners' promotional licensing marks, championship radio broadcasts, as well as publication and distribution of championship event programs and associated materials. In addition, Host will exclusively market NCAA fan festivals run in conjunction with championship events. This agreement continues a 22-year relationship between the NCAA and Host (NCAA).