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ESPN GAINS ADVERTISING AGE TOP CABLE MARKETER HONOR

          "For its ability to turn an epiphany into a business
     strategy, to extend its brand into new, revenue-generating
     arenas with vehicles that further reinforce the core brand,
     and to package all its inventory for advertisers,"  ESPN was
     named AD AGE's "Cable TV Marketer of the Year."  The piece
     profiles ESPN Senior VP/Consumer Marketing Judy Fearing,
     ESPN Enterprises Senior VP Dick Glover and ESPN Exec
     VP/Sales & Marketing George Bodenheimer.  Fearing: "Sports
     is part of the social currency ... when people go to work or
     a party or any type of gathering, they talk about sports." 
     Glover "isn't into building one-time products, but building
     long term businesses," including the five ESPN CDs produced
     by Tommy Boy records, of which two have gone Gold with
     500,000 copies sold.  Plans are for another CD, "Slam Jams," 
     February 9.  Glover: "We distinguish between a promotional
     opportunity and a true new business venture."  Bodenheimer,
     who handles packaging of the product: "Advertisers are
     telling us they want to do more than buy time on us, but
     also co-brand with us" (Jeff Jensen, AD AGE, 12/9). 

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