AmEx will team with Champs Sports as retail distributor
of entry blanks for its AmEx $1M shot promo at the NBA All-
Star Game....WB Sports has signed the Eagles' William Fuller
and the Rockies' Andres Galaraga. New licensees include ACI
for footwear, At-A-Glance for school products, Exquisite
Apparel for ties and boxers, Fotoball USA for inflatables
and collectibles, GSI for watches, and Signature Group and
Topkat for headwear....CA-based MGI will introduce a line of
soap-on-a-rope, shampoo, after shave and hair care products
with NFL logos....Despite sale talks on their beverage
business proceeding, Quaker plans to introduce a "Gatorade
Frost" sports drink in January, in Whitewater Splash, Alpine
Snow and Glacier Freeze flavors (BRANDWEEK, 12/9).
ADWEEK NOTES: Fruit of the Loom's Pro Player sports
apparel division has launched a review of its ad account.
Bates USA, New York, currently handles the $10M account....A
new adidas ad by Leagas Delaney, San Francisco, launches
this week. It stars Troy Aikman and is part of the reported
$10M adidas is spending on U.S. advertising this
year....L.A. Gear President Bruce MacGregor says the company
expects to "trim" marketing dollars for endorsements. Past
L.A. Gear endorsers include Wayne Gretzky, Brett Hull, Mark
Messier and Karl Malone (ADWEEK, 12/9).
