The NBA has seven new advertisers for its World Wide
Web site, NBA.com. New sponsors are: AmEx, AT&T, Champion
Products, Electronic Arts, Excite, Konami, and Microsoft.
Schick, the first-ever advertiser on NBA.com, will continue
its relationship this season (NBA). In AD AGE, Jeff Jensen
notes eleven total advertisers will appear on NBA.com this
season. There is "no set rate card" since the NBA will
"customize ad packages for sponsors." McDonald's, which
sponsors traditional balloting for the NBA All-Star Game,
will also sponsor online balloting (AD AGE, 12/9).
NEWS & NOTES: The USBL, the publicly traded basketball
league, has launched a web site for shareholders, fans and
potential investors at http://www.enterx.com/usbl/. The
site was launched with the assistance of Newport, RI-based
EnterNet Corporate Communications (USBL)....According to
Jupiter Communications, ESPN SportsZone ranked ninth among
web sites in ad revenue for the year through September at
$4.1M (AD AGE, 12/9). ESPN is reportedly in talks with MLB
about carrying more games in live audio through SportsZone
next season (B&C, 12/9 issue)....Super Bowl XXXI Host
Committee launched its official website at http://www.super
bowl host.org (Super Bowl XXXI Host Committee).
