THE '96-97 BOWL LINE-UP: WHO'S PLAYING ... AND FOR HOW MUCH?

          The following chart lists each collegiate football bowl
     game, title sponsor, length of deal, teams participating,
     payout per-team, date of game and network (THE DAILY).  


  
 
    
 
      
BOWL
    
    
 
      
SPONSOR
    
    
 
      
LENGTH
    
    
 
      
TEAMS
    
    
 
      
PAYOUT
    
    
 
      
DATE
    
    
 
      
TV
    
  
  
 
    
Sugar
    
Nokia
    
 
      
2/3^
    
    
FSU/FLA
    
 
      
$8.73M
    
    
 
      
2-Jan
    
    
 
      
ABC
    
  
  
 
    
Fiesta
    
Tostitos
    
 
      
2/3
    
    
TEX/PSU
    
 
      
$8.48M
    
    
 
      
1-Jan
    
    
 
      
CBS
    
  
  
 
    
Rose
    
—
    
 
      
—
    
    
OSU/ASU
    
 
      
$8.25M
    
    
 
      
1-Jan
    
    
 
      
ABC
    
  
  
 
    
Cotton
    
SW Bell
    
 
      
1/4
    
    
BYU/KSU
    
 
      
$2.0M
    
    
 
      
1-Jan
    
    
 
      
CBS
    
  
  
 
    
FL 
      Citrus
    
CompUSA 
      
    
 
      
4/5
    
    
NWST/TEN
    
 
      
$3.0M
    
    
 
      
1-Jan
    
    
 
      
ABC
    
  
  
 
    

    
FL Citrus^
    
 
      
15/16
    
    

    
 
      

    
    
 
      

    
    
 
      

    
  
  
 
    
Gator
    
Toyota
    
 
      
2/3
    
    
UNC/WVA
    
 
      
$1.5M
    
    
 
      
1-Jan
    
    
 
      
NBC
    
  
  
 
    
Outback
    
Outback 
      Steakhouse
    
 
      
2/6
    
    
MIC/ALA
    
 
      
$1.5M
    
    
 
      
1-Jan
    
    
 
      
ESPN
    
  
  
 
    
Orange
    
FedEx
    
 
      
7/8
    
    
NEB/VTECH
    
 
      
$8.48M
    
    
 
      
31-Dec
    
    
 
      
CBS
    
  
  
 
    
Independ.
    
Poulan/Weedeater
    
 
      
7/7
    
    
ARMY/AUB
    
 
      
$800,000 
        
    
    
 
      
31-Dec
    
    
 
      
ESPN
    
  
  
 
    
Sun
    
NorWest
    
 
      
1/1
    
    
STAN/MSU
    
 
      
$1.0M
    
    
 
      
31-Dec
    
    
 
      
CBS
    
  
  
 
    
Heritage
    
McDonald's
    
 
      
1/1
    
    
HOW/SOU
    
 
      
—
    
    
 
      
31-Dec
    
    
 
      
ESPN
    
  
  
 
    
Holiday
    
Plymouth
    
 
      
2/3
    
    
COL/WAS
    
 
      
$1.4M
    
    
 
      
30-Dec
    
    
 
      
ESPN
    
  
  
 
    
Alamo
    
Builders 
      Square
    
 
      
4/4
    
    
IOWA/TX 
      TECH
    
 
      
$1.0M
    
    
 
      
29-Dec
    
    
 
      
ESPN
    
  
  
 
    
Peach
    
—
    
 
      
—
    
    
CLM/LSU
    
 
      
$1.3M
    
    
 
      
28-Dec
    
    
 
      
ESPN
    
  
  
 
    
Copper
    
—
    
 
      
—
    
    
UTAH/WIS
    
 
      
$750,000 
        
    
    
 
      
27-Dec
    
    
 
      
ESPN
    
  
  
 
    
Carquest
    
Carquest
    
 
      
3/4
    
    
MIA/UVA
    
 
      
$750,000 
        
    
    
 
      
27-Dec
    
    
 
      
TBS
    
  
  
 
    
Liberty
    
St. Jude
    
 
      
4/4
    
    
HOU/SYR
    
 
      
$800,000 
        
    
    
 
      
27-Dec
    
    
 
      
ESPN
    
  
  
 
    
Aloha
    
Jeep/Eagle
    
 
      
10/14
    
    
CAL/NAVY
    
 
      
$750,000 
        
    
    
 
      
25-Dec
    
    
 
      
ABC
    
  
  
 
    
Las 
      Vegas
    
LVCVA^
    
 
      
5/7
    
    
BSU/NEV
    
 
      
$150,000 
        
    
    
 
      
19-Dec
    
    
 
      
ESPN
    
  


          NOTES: (^) The Liberty Bowl grants title sponsorship of
     their game to St. Jude Children's Hospital at no cost. 
     There is no contract for this arrangement.  The Citrus Bowl
     has two title sponsors: CompUSA and the FL Dept. of Citrus
     Commission.  Nokia has a 3-year option to renew after the
     '98 Sugar Bowl. The Las Vegas Bowl is sponsored by the Las
     Vegas Convention and Visitors Authority. Poulan/Weed Eater
     has a year-to-year deal with the Independence Bowl.