SBD/10/Collegiate Sports

THE '96-97 BOWL LINE-UP: WHO'S PLAYING ... AND FOR HOW MUCH?

          The following chart lists each collegiate football bowl
     game, title sponsor, length of deal, teams participating,
     payout per-team, date of game and network (THE DAILY).  

BOWL
SPONSOR
LENGTH
TEAMS
PAYOUT
DATE
TV
Sugar Nokia
2/3^
FSU/FLA
$8.73M
2-Jan
ABC
Fiesta Tostitos
2/3
TEX/PSU
$8.48M
1-Jan
CBS
Rose
OSU/ASU
$8.25M
1-Jan
ABC
Cotton SW Bell
1/4
BYU/KSU
$2.0M
1-Jan
CBS
FL Citrus CompUSA
4/5
NWST/TEN
$3.0M
1-Jan
ABC
FL Citrus^
15/16
Gator Toyota
2/3
UNC/WVA
$1.5M
1-Jan
NBC
Outback Outback Steakhouse
2/6
MIC/ALA
$1.5M
1-Jan
ESPN
Orange FedEx
7/8
NEB/VTECH
$8.48M
31-Dec
CBS
Independ. Poulan/Weedeater
7/7
ARMY/AUB
$800,000
31-Dec
ESPN
Sun NorWest
1/1
STAN/MSU
$1.0M
31-Dec
CBS
Heritage McDonald's
1/1
HOW/SOU
31-Dec
ESPN
Holiday Plymouth
2/3
COL/WAS
$1.4M
30-Dec
ESPN
Alamo Builders Square
4/4
IOWA/TX TECH
$1.0M
29-Dec
ESPN
Peach
CLM/LSU
$1.3M
28-Dec
ESPN
Copper
UTAH/WIS
$750,000
27-Dec
ESPN
Carquest Carquest
3/4
MIA/UVA
$750,000
27-Dec
TBS
Liberty St. Jude
4/4
HOU/SYR
$800,000
27-Dec
ESPN
Aloha Jeep/Eagle
10/14
CAL/NAVY
$750,000
25-Dec
ABC
Las Vegas LVCVA^
5/7
BSU/NEV
$150,000
19-Dec
ESPN
NOTES: (^) The Liberty Bowl grants title sponsorship of their game to St. Jude Children's Hospital at no cost. There is no contract for this arrangement. The Citrus Bowl has two title sponsors: CompUSA and the FL Dept. of Citrus Commission. Nokia has a 3-year option to renew after the '98 Sugar Bowl. The Las Vegas Bowl is sponsored by the Las Vegas Convention and Visitors Authority. Poulan/Weed Eater has a year-to-year deal with the Independence Bowl.
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