SBD/5/Sports Media

SITV HAS EYE OUT FOR KIDS IN WEEKLY HALF-HOUR, TV SHOW

     Eyemark Entertainment and Sports Illustrated TV will create
the "SI for Kids Show," a half-hour, live-action, weekly series
based on SI for Kids.  CBS Enterprises Division, which includes
Eyemark and CBS Broadcast Int'l, has worldwide rights to the
series.  The "SI for Kids Show" marks the first weekly series to
be produced by SITV and the first original entry in to the
children's genre for Eyemark.  Targeting viewers age eight and
older, "SI for Kids Show" will use sports to "encourage learning
and positive values, as well as spark interest in math, the
sciences and world events."  Paulette Douglas will be the show's
Exec Producer and Eyemark Senior VP/Programming & Development Jim
Dauphinee will oversee production (SITV).  The show is expected
to launch in fall '97 and would qualify as "educational"
programming.  A broadcast network could count it among its three
hours of educational kids programming a week required by the FCC
(T.L. Stanely, MEDIAWEEK, 11/4).
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