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SITV HAS EYE OUT FOR KIDS IN WEEKLY HALF-HOUR, TV SHOW
Published November 5, 1996
Eyemark Entertainment and Sports Illustrated TV will create the "SI for Kids Show," a half-hour, live-action, weekly series based on SI for Kids. CBS Enterprises Division, which includes Eyemark and CBS Broadcast Int'l, has worldwide rights to the series. The "SI for Kids Show" marks the first weekly series to be produced by SITV and the first original entry in to the children's genre for Eyemark. Targeting viewers age eight and older, "SI for Kids Show" will use sports to "encourage learning and positive values, as well as spark interest in math, the sciences and world events." Paulette Douglas will be the show's Exec Producer and Eyemark Senior VP/Programming & Development Jim Dauphinee will oversee production (SITV). The show is expected to launch in fall '97 and would qualify as "educational" programming. A broadcast network could count it among its three hours of educational kids programming a week required by the FCC (T.L. Stanely, MEDIAWEEK, 11/4).