U.S. Open The Latest Property To Go To Cable ESPN Hosted Brainstorming Event TNT Draws High Marks For Pacers-Knicks Ratings Notes Media Notes ESPN, USTA Finalize 11-Year Deal For U.S. Open Root Sports To Carry MWC Football, Hoops Pepper Returns To TV With ESPN HP Byron Nelson To Leave Irving In '19 ESPN's Skipper Welcomes Competition
Upcoming Conferences and Events
Published November 5, 1996
The St. Jude Liberty Bowl has signed a multi-year deal with ESPN. The contract runs past 2000. AutoZone and FedEx are two new sponsors of the game (St. Jude Liberty Bowl)....TBS will provide prime time coverage for the MasterCard PGA Grand Slam, featuring the winners of golf's four major events, next Tuesday and Wednesday from 7:05-11:05pm ET. Ben Crenshaw will make his TBS announcing debut (TBS)....VARIETY reports that when the Westinghouse Electric board of directors meets Tuesday it will consider "spinning off its entertainment operation from its industrial businesses" (CHICAGO TRIBUNE, 11/5).