NBC Wins Primetime With "TNF" Columnists Review NBA VR Experience Woods' Return Boosts NBC Golf Viewership Media Notes Barstool Sports To Begin Radio Show On SiriusXM ABC's Saturday Night CFB Up 10% This Season Warriors Drawing Big Coverage From All Over Pistons Unveil Interactive Live-Action Video Game Media Notes Colts-Jets Gets 6.0 Overnight Rating For ESPN
Published November 5, 1996
The St. Jude Liberty Bowl has signed a multi-year deal with ESPN. The contract runs past 2000. AutoZone and FedEx are two new sponsors of the game (St. Jude Liberty Bowl)....TBS will provide prime time coverage for the MasterCard PGA Grand Slam, featuring the winners of golf's four major events, next Tuesday and Wednesday from 7:05-11:05pm ET. Ben Crenshaw will make his TBS announcing debut (TBS)....VARIETY reports that when the Westinghouse Electric board of directors meets Tuesday it will consider "spinning off its entertainment operation from its industrial businesses" (CHICAGO TRIBUNE, 11/5).