SBD/5/Sports Media

KENIN OUT AT CBS SPORTS; TWI'S MCMANUS FAVORITE FOR TOP SPOT

     CBS Sports President David Kenin "is out" after two-and-a-
half years, according to Richard Sandomir of the N.Y. TIMES.  CBS
execs said Kenin "has been asked to consider" running CBS' new
cable venture, Eye on People, "but he may leave the company."
The "top candidate" to replace Kenin is Sean McManus, Senior VP
at Trans World International, the sports programming arm of IMG.
McManus is the son of ABC Sports' Jim McKay.  Under Kenin, CBS
Sports "slowly recovered" from losing its NFL package in '94, but
Sandomir notes, with NFL deals coming up next year and CBS
looking to get an NFL package, CBS President Peter Lund
"apparently wanted another leader with better connections" (N.Y.
TIMES, 11/5).  USA TODAY's Rudy Martzke notes CBS "wanted someone
with a higher negotiating profile to compete in the TV
marketplace with ABC/ESPN's Steve Bornstein, NBC's Dick Ebersol
and Fox's David Hill (USA TODAY, 11/5).
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