SBD/5/Sponsorships Advertising Marketing


     Schick has signed the Bucks Ray Allen as the official
spokesperson for the '97 Schick Rookie Game, played Saturday
February 8, featuring the NBA's top 16 rookies during the NBA
All-Star Weekend in Cleveland.  To promote the Rookie Game,
Schick will highlight Allen and other NBA rookie stars in an ad
and PR campaign, and consumers promos (Schick).
     DETAILS:  Schick has just renewed its NBA sponsorship for
two more years, and will begin its marketing push in mid-January
with Allen, according to Jeff Jensen of AD AGE.  Schick's rookie
package includes title sponsorship of the Rookie Game, the All-
Rookie Team, and both Rookie of the Month and Rookie of the Year
awards.  To "compliment" its NBA program, Schick will expand its
grassroots Schick Super Hoops -- a national collegiate intramural
tournament that will involve 600 schools this year.  Schick is
also adding three additional sponsors, including a TV network
that will "possibly air Schick-sponsored vignettes" drawn from
Super Hoops footage.  Schick will leverage these sponsorships
with an integrated marketing program to launch four weeks prior
to the All-Star Weekend. National Media Group, New York, is
Schick's marketing agency, and J. Walter Thompson, New York, is
its ad agency (ADVERTISING AGE, 11/4 issue).
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Milwaukee Bucks, NBA

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