Vikings: We Made A Mistake With Peterson NFLPA Files Grievance On Behalf Of Ray Rice A-B Concerned Over NFL's Handling Of Issues NBPA's Roberts: Meeting Players A Priority NFL Could Intervene In Greg Hardy Case Castrol Drops Adrian Peterson Sponsorship Harman Announces NBA Sponsorship Deal Atlanta Mayor Vows City Won't Lose Hawks Vikings Reinstate Peterson Despite Abuse Charges NFL Hires Cynthia Hogan As DC Lobbyist
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SBD/5/Sponsorships Advertising Marketing
Published November 5, 1996
BRANDWEEK NEWS & NOTES: Coca-Cola is producing 3.65 million commemorative Yankees cans to be distributed this week in the NYC metro area, upstate New York, Connecticut, and Southern Massachusetts....Penny Hardaway is set to star in ads for Sprite....Pepperidge Farm has signed its first celebrity endorser, ex-NBA star Kareem Abdul-Jabbar, to promote its 15 oz. family size Goldfish box....NFL licensing execs have been "shopping the concept" of an NFL-branded men's casual/lifestyle clothing line to various marketers. As presented to marketers, the line would be more upscale than anything currently licensed by the league (BRANDWEEK, 11/4 issue)....IMG has signed Toyota's truck division to a letter of intent to be a sponsor of the Formula One's Grand Prix of Cleveland (CRAIN's CLEVELAND BUSINESS, 11/4 issue). ...Benetton Sportsystem, SpA will move Nordica USA Inc. to Bordentown, NJ, which is the current location of Prince Sports Group Inc. (Benetton)....Silverman Media & Marketing has received new assignments from Nutmeg Mills/Lee Sport, GSMG Int'l, Bio Magnetics Int'l, and the Shidokan Association (Silverman)....Fila is profiled in the WALL STREET JOURNAL. Joseph Pereira notes spokesperson Grant Hill receives about $6M annually from Fila, $1M plus 5% of his signature shoe sales (WALL STREET JOURNAL, 11/5). ...Sports commentator Sally Jenkins noted the New York City Marathon provides an estimated $120M boost to NYC's local economy. Jenkins: "It really is as much about tourism as it is a competition" ("Sports View," CNBC, 11/4).