SBD/5/Sponsorships Advertising Marketing


     BRANDWEEK NEWS & NOTES: Coca-Cola is producing 3.65 million
commemorative Yankees cans to be distributed this week in the NYC
metro area, upstate New York, Connecticut, and Southern
Massachusetts....Penny Hardaway is set to star in ads for
Sprite....Pepperidge Farm has signed its first celebrity
endorser, ex-NBA star Kareem Abdul-Jabbar, to promote its 15 oz.
family size Goldfish box....NFL licensing execs have been
"shopping the concept" of an NFL-branded men's casual/lifestyle
clothing line to various marketers.  As presented to marketers,
the line would be more upscale than anything currently licensed
by the league (BRANDWEEK, 11/4 issue)....IMG has signed Toyota's
truck division to a letter of intent to be a sponsor of the
Formula One's Grand Prix of Cleveland (CRAIN's CLEVELAND
BUSINESS, 11/4 issue). ...Benetton Sportsystem, SpA will move
Nordica USA Inc. to Bordentown, NJ, which is the current location
of Prince Sports Group Inc. (Benetton)....Silverman Media &
Marketing has received new assignments from  Nutmeg Mills/Lee
Sport, GSMG Int'l, Bio Magnetics Int'l, and the Shidokan
Association (Silverman)....Fila is profiled in the WALL STREET
JOURNAL.  Joseph Pereira notes spokesperson Grant Hill receives
about $6M annually from Fila,  $1M plus 5% of his signature shoe
sales (WALL STREET JOURNAL, 11/5). ...Sports commentator Sally
Jenkins noted the New York City Marathon provides an estimated
$120M boost to NYC's local economy.  Jenkins: "It really is as
much about tourism as it is a competition" ("Sports View," CNBC,
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