Warriors Switch Flagship Station To KGMZ Penn State, EON Sports Launch VR Channel Domain Names Filed For Las Vegas Desert Knights World Baseball Classic Returns To Dodger Stadium Mark McClusky Named Digital Editor Of SI Group Venus Williams To Star In New Amex Ads Lazarus Says Rio A Financial Success For NBC McIlroy Not Rushing Equipment Decision Fox, SI Reach Digital Content Partnership U.S. Soccer Suspends, Terminates Solo's Contract
SBD/5/Sponsorships Advertising Marketing
GTE DIALS UP ALLIANCES WITH PAC-10, BIG TEN AND BIG 12
Published November 5, 1996
GTE has become the "Official Telecommunications Consultant" for the Pac-10, Big Ten and Big 12. GTE's partnerships with the conferences, which runs for at least three years, gives it exclusive marketing rights within the telecom category. GTE will provide media support and telecom equipment and services to the conferences, and will sponsor conference awards and other programs (GTE).