And 1 CEO Seth Berger Resigns Champions Tour's Seattle Stop Chargers Sign Pepsi Deal Names In The News Executive Transactions Packer Lambastes Vitale, Walton AZ Golf Tourneys Eye Sponsors Capitals Extend Ties With AHL Club Cingular Close To NCAA Deal TEAM MARKETING ROUND-UP: GTE ON IN SEATTLE; MAVS' INK DEAL
Upcoming Conferences and Events
SBD/5/Sponsorships Advertising Marketing
GTE DIALS UP ALLIANCES WITH PAC-10, BIG TEN AND BIG 12
Published November 5, 1996
GTE has become the "Official Telecommunications Consultant" for the Pac-10, Big Ten and Big 12. GTE's partnerships with the conferences, which runs for at least three years, gives it exclusive marketing rights within the telecom category. GTE will provide media support and telecom equipment and services to the conferences, and will sponsor conference awards and other programs (GTE).