A-B Departs As Team USA Sponsor MLS Wraps Up Media/Marketing Tour MLB Continues Collaboration With Mayors Ganassi Lands Credit One As Sponsor NAPA To Sponsor Rossi's IndyCar Ride Price Chopper To Sponsor Royals Under Armour Signs Fournette As Endorser TD Ameritrade Not Returning As USOC Sponsor Warriors Hold Lavish Arena Groundbreaking Bell, Zenkel Among NBC Sports Promotions
SBD/5/Sponsorships Advertising Marketing
GTE DIALS UP ALLIANCES WITH PAC-10, BIG TEN AND BIG 12
Published November 5, 1996
GTE has become the "Official Telecommunications Consultant" for the Pac-10, Big Ten and Big 12. GTE's partnerships with the conferences, which runs for at least three years, gives it exclusive marketing rights within the telecom category. GTE will provide media support and telecom equipment and services to the conferences, and will sponsor conference awards and other programs (GTE).