SBD / 5 / GTE DIALS UP ALLIANCES WITH PAC-10, BIG TEN AND BIG 12

SBD/5/Sponsorships Advertising Marketing

GTE DIALS UP ALLIANCES WITH PAC-10, BIG TEN AND BIG 12

Published November 5, 1996

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     GTE has become the "Official Telecommunications Consultant"
for the Pac-10, Big Ten and Big 12.  GTE's partnerships with the
conferences, which runs for at least three years, gives it
exclusive marketing rights within the telecom category. GTE will
provide media support and telecom equipment and services to the
conferences, and will sponsor conference awards and other
programs (GTE).
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