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SBD/5/Sponsorships Advertising Marketing
GTE DIALS UP ALLIANCES WITH PAC-10, BIG TEN AND BIG 12
Published November 5, 1996
GTE has become the "Official Telecommunications Consultant" for the Pac-10, Big Ten and Big 12. GTE's partnerships with the conferences, which runs for at least three years, gives it exclusive marketing rights within the telecom category. GTE will provide media support and telecom equipment and services to the conferences, and will sponsor conference awards and other programs (GTE).