SBD/5/Sponsorships Advertising Marketing

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         The Bullets Chris Webber has "severed ties" with Nike
    because he says the company "refuses" to lower the price of its
    basketball shoe named after him, according to Frank Hughes of the
    WASHINGTON TIMES.  Webber's three-year deal with Nike recently
    ran out, and his agent, Fallasha Erwin, said that they would not
    negotiate a new deal because Nike "insisted" they continue to
    charge $140 for the CWebb shoe, more than any other sneaker on
    the market.  Erwin said he and Webber disagree with Nike's idea
    to target inner-city youths in an attempt to begin buying trends
    that move to the suburbs.  Erwin said they also didn't like the
    idea that the shoe could create violence between kids who had the
    shoe, and those who couldn't afford it.  Webber: "How can I
    charge that [price] for my shoe when I speak to all those inner-
    city kids and preach to them?  How can my shoe cost more than
    Michael Jordan's?"  Nike had no comment.  Erwin said with no
    contract, Nike cannot manufacture or sell the CWebb.  Since the
    deal ran out, Webber has been wore Converse's All-Star 2000.
    Erwin has called Converse about an endorsement, but Converse has
    not called back. For now, Webber blackens out the logo

    Print | Tags: Converse, Nike

         GTE has become the "Official Telecommunications Consultant"
    for the Pac-10, Big Ten and Big 12.  GTE's partnerships with the
    conferences, which runs for at least three years, gives it
    exclusive marketing rights within the telecom category. GTE will
    provide media support and telecom equipment and services to the
    conferences, and will sponsor conference awards and other
    programs (GTE).


         BRANDWEEK NEWS & NOTES: Coca-Cola is producing 3.65 million
    commemorative Yankees cans to be distributed this week in the NYC
    metro area, upstate New York, Connecticut, and Southern
    Massachusetts....Penny Hardaway is set to star in ads for
    Sprite....Pepperidge Farm has signed its first celebrity
    endorser, ex-NBA star Kareem Abdul-Jabbar, to promote its 15 oz.
    family size Goldfish box....NFL licensing execs have been
    "shopping the concept" of an NFL-branded men's casual/lifestyle
    clothing line to various marketers.  As presented to marketers,
    the line would be more upscale than anything currently licensed
    by the league (BRANDWEEK, 11/4 issue)....IMG has signed Toyota's
    truck division to a letter of intent to be a sponsor of the
    Formula One's Grand Prix of Cleveland (CRAIN's CLEVELAND
    BUSINESS, 11/4 issue). ...Benetton Sportsystem, SpA will move
    Nordica USA Inc. to Bordentown, NJ, which is the current location
    of Prince Sports Group Inc. (Benetton)....Silverman Media &
    Marketing has received new assignments from  Nutmeg Mills/Lee
    Sport, GSMG Int'l, Bio Magnetics Int'l, and the Shidokan
    Association (Silverman)....Fila is profiled in the WALL STREET
    JOURNAL.  Joseph Pereira notes spokesperson Grant Hill receives
    about $6M annually from Fila,  $1M plus 5% of his signature shoe
    sales (WALL STREET JOURNAL, 11/5). ...Sports commentator Sally
    Jenkins noted the New York City Marathon provides an estimated
    $120M boost to NYC's local economy.  Jenkins: "It really is as
    much about tourism as it is a competition" ("Sports View," CNBC,

    Print | Tags: Coca-Cola, Formula One, IMG, NBA, New York Yankees, NFL, Toyota

         In the second year of its NBA partnership, American Express
    has developed a multi-layered promo linking its "Charge Against
    Hunger" corporate fundraising partnership with "Share Our
    Strength" -- formed to fight hunger in America -- and the "NBA at
    50" celebration.  Hall of Famers Walt Frazier, Willis Reed and
    Bill Walton will be featured in AmEx "Charge Against Hunger" PSAs
    set to air on TNT/TBS NBA broadcasts.  The PSAs focus on an AmEx
    program whereby, during November and December, each time any AmEx
    card is used for a purchase, the company donates $.03 to Share
    Our Strength.  AmEx will donate up to $5M.  AmEx will also
    sponsor the "NBA at 50" documentary on November 13 on TNT.
    During the broadcast, AmEx and Turner will offer an "NBA at 50"
    gift pack including the "NBA at 50" book, "NBA at 50" home video,
    and an "NBA at 50" hat.  AmEx cardmembers will get a discount on
    the package and Turner will match the $.03 donation to Share Our
    Strength for each gift pack purchased with an AmEx card.  Park
    Lane Press, publisher of the "NBA at 50" book, will also match
    donations when the book is purchased as part of the gift pack, or
    separately.  AmEx has also tied-in with The Sports Authority for
    an "NBA at 50" promo in November and December by which AmEx will
    offer consumers a free "NBA Legacy" video with the purchase of
    $50 or more of NBA merchandise with an AmEx card (NBA).
         BIG SHOT: BRANDWEEK's Terry Lefton notes AmEx is "close to
    taking" title sponsorship of the All-Star $1M shot promo, which
    was sponsored by Foot Locker (BRANDWEEK, 11/4 issue).

    Print | Tags: American Express, NBA, Turner Sports, The Sports Authority

         Schick has signed the Bucks Ray Allen as the official
    spokesperson for the '97 Schick Rookie Game, played Saturday
    February 8, featuring the NBA's top 16 rookies during the NBA
    All-Star Weekend in Cleveland.  To promote the Rookie Game,
    Schick will highlight Allen and other NBA rookie stars in an ad
    and PR campaign, and consumers promos (Schick).
         DETAILS:  Schick has just renewed its NBA sponsorship for
    two more years, and will begin its marketing push in mid-January
    with Allen, according to Jeff Jensen of AD AGE.  Schick's rookie
    package includes title sponsorship of the Rookie Game, the All-
    Rookie Team, and both Rookie of the Month and Rookie of the Year
    awards.  To "compliment" its NBA program, Schick will expand its
    grassroots Schick Super Hoops -- a national collegiate intramural
    tournament that will involve 600 schools this year.  Schick is
    also adding three additional sponsors, including a TV network
    that will "possibly air Schick-sponsored vignettes" drawn from
    Super Hoops footage.  Schick will leverage these sponsorships
    with an integrated marketing program to launch four weeks prior
    to the All-Star Weekend. National Media Group, New York, is
    Schick's marketing agency, and J. Walter Thompson, New York, is
    its ad agency (ADVERTISING AGE, 11/4 issue).

    Print | Tags: Milwaukee Bucks, NBA

         Sprint and the NFL will team to make the playoffs a "branded
    event" for the first time, with Sprint "readying" an "NFL
    Playoffs Challenge," giving fans the chance to pick the winners
    for prizes, according to Terry Lefton of BRANDWEEK.  For the
    league's $24M-a-year telecom sponsor, the post-season program
    offers "weeks of clutter-free activity, especially relative to
    the Super Bowl."  Sprint will support the program through a four-
    page insert in the December 23 Sports Illustrated and other print
    timed to the end of the NFL's regular season.  Sprint will also
    purchase in-stadium signage and video screen time through local
    team deals it has with every club but the Cowboys.  Fans can
    participate through the NFL and Sprint web sites.  Sprint will
    also become presenting sponsor of a new NFL films show, "The
    NFL's Second Season," shown in syndication January 3-19.  Sprint
    may also establish "on-site presence" outside playoff games for
    "product sampling and technology demonstrations" (BRANDWEEK, 11/4
    issue).  Jeff Jensen notes the Clarion Performance Properties,
    Greenwich, CT, promo is "similar" to a promo Sprint has during
    the NCAA college basketball tournament.  Jensen also notes NFL
    Properties has created an "annual playoff branding concept" for
    ABC, CBS and Fox.  Under the banner of "The NFL Playoffs:
    Destination New Orleans," a graphic promoting the drive to reach
    Super Bowl XXXI in New Orleans will be sent to sports media for
    use in playoff coverage.  NFLP also created "sister logos" for
    each stage of the playoffs (AD AGE, 11/4 issue).

    Print | Tags: ABC, CBS, Dallas Cowboys, NCAA, NFL, Sports Illustrated, Sprint, Viacom, Walt Disney
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