SBD/5/Franchises

NHL TEAM PROFILES: THE CENTRAL DIVISION

     THE DAILY continues to examine NHL club's initial marketing
slogans, mediums of advertising and key corporate sponsors.
Today: The Central Division (THE DAILY).
     TEAM:     Chicago Blackhawks
     SLOGAN:   "Cold Steel on Ice"
     MEDIUM:   Transit, Print, Radio, TV
     SPONSORS: Nike, AT&T, Max. House, A-B, Coca-Cola, United Air
     TEAM:     Dallas Stars
     SLOGAN:   "Announcing the Firing Squad and the Return of
               Public Executions"
     MEDIUM:   Direct Mail, Transit, Print, Radio, TV
     SPONSORS: Dr Pepper, Miller, Southwest Air, American Air
     TEAM:     Detroit Red Wings
     SLOGAN:   "Hockey Town"
     MEDIUM:   Billboards, Print, Radio, TV
     SPONSORS: Miller, Molson, Coca-Cola, Little Caesars
     TEAM:     Phoenix Coyotes
     SLOGAN:   "The Coolest Game in the Desert"
     MEDIUM:   Billboards, Direct Mail, Print, Radio, TV
     SPONSORS: A-B, Coca-Cola, America West Airlines
     TEAM:     St. Louis Blues
     SLOGAN:   "30 Years of Memories"
     MEDIUM:   Billboards, Print, Radio, TV
     SPONSORS: Bud Ice, Pepsi, Dillards Dept. Store, Boatman's
     TEAM:     Toronto Maple Leafs
     SLOGAN:   "65th Anniversary"
     MEDIUM:   Print
     SPONSORS: Molson, GM, Coca-Cola, Midas, Canadian Air
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