Bears GM Ties Future To Mitchell Trubisky Raiders Raise Eyebrows With Conley Pick Bills Coach Sean McDermott Calling The Shots Nike, Under Armour, Adidas Not Interested In Lonzo Ball Sens Don't Sell Out Second-Round Opener SeatGeek Signs With Minnesota United Franchise Notes Bush, Jeter Working To Finance Marlins Purchase Beckham MLS Bid Closes In On Completing Funding Is Raiders Signing Lynch A PR Move?
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NHL TEAM PROFILES: THE CENTRAL DIVISION
Published November 5, 1996
THE DAILY continues to examine NHL club's initial marketing slogans, mediums of advertising and key corporate sponsors. Today: The Central Division (THE DAILY). TEAM: Chicago Blackhawks SLOGAN: "Cold Steel on Ice" MEDIUM: Transit, Print, Radio, TV SPONSORS: Nike, AT&T, Max. House, A-B, Coca-Cola, United Air TEAM: Dallas Stars SLOGAN: "Announcing the Firing Squad and the Return of Public Executions" MEDIUM: Direct Mail, Transit, Print, Radio, TV SPONSORS: Dr Pepper, Miller, Southwest Air, American Air TEAM: Detroit Red Wings SLOGAN: "Hockey Town" MEDIUM: Billboards, Print, Radio, TV SPONSORS: Miller, Molson, Coca-Cola, Little Caesars TEAM: Phoenix Coyotes SLOGAN: "The Coolest Game in the Desert" MEDIUM: Billboards, Direct Mail, Print, Radio, TV SPONSORS: A-B, Coca-Cola, America West Airlines TEAM: St. Louis Blues SLOGAN: "30 Years of Memories" MEDIUM: Billboards, Print, Radio, TV SPONSORS: Bud Ice, Pepsi, Dillards Dept. Store, Boatman's TEAM: Toronto Maple Leafs SLOGAN: "65th Anniversary" MEDIUM: Print SPONSORS: Molson, GM, Coca-Cola, Midas, Canadian Air