Sources: Chargers Expected To Move To L.A. In '17 Yanks Set To Benefit From New MLB CBA Losing Revenue Sharing Could Cut A's Payroll More 'Canes Allowed To Withhold Some Financial Figures TFC Becoming MLS' Premier Franchise? Rockets Hire E-Sports Front Office Exec Orioles To Keep Season-Ticket Prices Flat Blackhawks Reward Fans For Watching At Bars A's Ballpark Talks To Pick Up Pace With New CBA? 76ers Postpone Game Due To Moisture On Court
MARLINS LAUNCH MARKETING PUSH TO REEL IN MORE FANS
Published November 5, 1996
In an attempt to "jump start sluggish ticket sales," the Marlins have begun an "aggressive marketing push" which places a "heavy emphasis" on South FL Hispanics, according to Anne Moncreiff Arrarte of the MIAMI HERALD. The effort will be built around traditional print and broadcast ads and will include promotional events, community activities and consumer services. The first step in the campaign was the hiring of Jorge Plasencia as the club's new Dir of Hispanic Marketing. Plasencia, who had been Dir of Marketing/Sports for the team's Spanish-language affiliate WCMQ-AM, will work through a new Marlins ticket and events office located in the Little Havana-area of Miami (MIAMI HERALD, 11/3).