SBD/5/Franchises

MARLINS LAUNCH MARKETING PUSH TO REEL IN MORE FANS

     In an attempt to "jump start sluggish ticket sales," the
Marlins have begun an "aggressive marketing push" which places a
"heavy emphasis" on South FL Hispanics, according to Anne
Moncreiff Arrarte of the MIAMI HERALD.  The effort  will be built
around traditional print and broadcast ads and will include
promotional events, community activities and consumer services.
The first step in the campaign was the hiring of Jorge Plasencia
as the club's new Dir of Hispanic Marketing.  Plasencia, who had
been Dir of Marketing/Sports for the team's Spanish-language
affiliate WCMQ-AM, will work through a new Marlins ticket and
events office located in the Little Havana-area of Miami (MIAMI
HERALD, 11/3).
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Miami Marlins, Franchises

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