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MARLINS LAUNCH MARKETING PUSH TO REEL IN MORE FANS
Published November 5, 1996
In an attempt to "jump start sluggish ticket sales," the Marlins have begun an "aggressive marketing push" which places a "heavy emphasis" on South FL Hispanics, according to Anne Moncreiff Arrarte of the MIAMI HERALD. The effort will be built around traditional print and broadcast ads and will include promotional events, community activities and consumer services. The first step in the campaign was the hiring of Jorge Plasencia as the club's new Dir of Hispanic Marketing. Plasencia, who had been Dir of Marketing/Sports for the team's Spanish-language affiliate WCMQ-AM, will work through a new Marlins ticket and events office located in the Little Havana-area of Miami (MIAMI HERALD, 11/3).