SBD/5/Franchises

HORN CALLS FOR END TO STARS' PUBLIC EXECUTIONS

     Noting that by following the club's early season print,
radio and TV ads, "you wouldn't know if the Stars play in the NHL
or are contenders in the Ultimate Fighting Championships," Barry
Horn of the DALLAS MORNING NEWS calls for an end to the Stars
"tasteless" promotional campaign which focuses on catch-phrases
like "execution" and "firing squad."  One example is "Announcing
the Firing Squad and the Return of Public Executions."  Horn:
"Might it be more appropriate to promote a franchise on the rise,
not afraid to spend money to turn around 26-42-14?"  Stars
VP/Marketing & Promotion Jeff Cogen calls the effort "cutting
edge," and says it is designed to promote the team's "aggressive
style of play" (DALLAS MORNING NEWS, 11/2).
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