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HORN CALLS FOR END TO STARS' PUBLIC EXECUTIONS
Published November 5, 1996
Noting that by following the club's early season print, radio and TV ads, "you wouldn't know if the Stars play in the NHL or are contenders in the Ultimate Fighting Championships," Barry Horn of the DALLAS MORNING NEWS calls for an end to the Stars "tasteless" promotional campaign which focuses on catch-phrases like "execution" and "firing squad." One example is "Announcing the Firing Squad and the Return of Public Executions." Horn: "Might it be more appropriate to promote a franchise on the rise, not afraid to spend money to turn around 26-42-14?" Stars VP/Marketing & Promotion Jeff Cogen calls the effort "cutting edge," and says it is designed to promote the team's "aggressive style of play" (DALLAS MORNING NEWS, 11/2).