SBD/8/Sports Media


     NBC Sports covers the ALCS tonight in New York with the
Orioles-Yankees beginning at 8:00pm ET.  Bob Costas handles the
play-by-play and is joined in the booth by Joe Morgan and Bob
Uecker.  Jim Gray will report on the scene and the telecast will
be produced by David Neal and directed by Andy Rosenberg (NBC).
MLB Int'l will produce a worldwide TV feed live of the LCS and
World Series to 200 countries (MLB).
     IT'S RAINING HERE: If tonight's opener is rained out, the
teams "probably will play" 4pm ET games Wednesday and Thursday.
NBC would still televise both games.  A Thursday game would not
be played at night due to the Cardinals-Braves on Fox that night
and NBC "prefers not to pre-empt its prime-time schedule" (Lennon
& Zipay, NEWSDAY, 10/8).
     WOUNDED PEACOCK: NBC Sports is still upset they were unable
to switch the Yankees-Rangers Game Four to their network for
Saturday night coverage.  MLB kept the game on ESPN and NBC
received Cardinals-Padres.  Cards-Padres rating of a 6.9 was at
least 30% less what NBC estimated for the Yankees-Rangers.  NBC
Sports President Dick Ebersol: "We were shocked and saddened and
extremely disappointed by the actions that were taken.
Obviously, the (Cardinals-Padres) game unperformed by about 35
percent in the ratings.  More importantly, the fans were denied
the game of greater interest."  MLB Exec Dir/PR Rich Levin:
"They've got the Yankees this week, so they should be happy with
that" (Rudy Martzke, USA TODAY, 10/8).  In New York, Steve Zipay
writes, "If NBC wanted the game so badly, why didn't they secure
it when the schedule was announced?"  Zipay: "In recent years,
ESPN has been more loyal to baseball" (NEWSDAY, 10/8).
     NEWS & NOTES: Ratings after the first four days on NBC and
Fox are down 28% from last year's regional coverage of The
Baseball Network (USA TODAY, 10/8).  In Philadelphia, Mike Bruton
calls TV coverage of the MLB playoffs a "good week for viewers,"
adding "Regionalization is dead, thank goodness!" (PHILADELPHIA
INQUIRER, 10/8)....In New York, Richard Sandomir gives his MLB
post-season TV awards for the divisional series.  Best announcing
team went to NBC's Costas, Morgan and Uecker.  Best production:
ESPN (N.Y. TIMES, 10/8)....NBC's Costas, on what kind of reaction
Roberto Alomar can expect in Yankee Stadium: "My guess is they
will be very tough.  Maybe the word is brutal" (Bill Fleischman,
PHILA. DAILY NEWS, 10/8).  David Letterman previewing the ALCS:
"Yankee fans are tough.  A pick-off play at first base usually
involves a high powered rifle. ... There better not be any
trouble with Roberto Alomar because New Yorkers spit back" ("Late
Show," CBS, 10/7).
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