SBD/8/Sponsorships Advertising Marketing
U.S. ARMY ANNOUNCES SPONSORSHIP CHANGES IN TEN-MILER
Published October 8, 1996
Defense contractors can no longer finance the Army Ten-Mile run, nor will a "powerful defense lobbying group" be allowed to share in the race's profits, according to Steve Nearman of the WASHINGTON TIMES. The changes come as part of "sweeping" modifications in the Army's management and organization of the nation's largest 10-mile road race. The changes were announced last week as a result of an investigation brought on by allegations that the race violated Army and Department of Defense policies and also risked losing its USA Track & Field sanction and insurance because of safety concerns on the course. A panel led by Secretary of the Army Togo West, Jr. said the defense lobbying arm, the Association of the United States Army, which sponsored the race through contributions of defense contractors, did so "in accordance with government laws and regulations." But to prevent "any misperceptions" that "defense contractors may influence funding decisions by their support to the Army Ten- Miler, all future commercial sponsorship will be limited to consumer product companies and private organizations." Changes will not effect this year's race on Sunday (WASHINGTON TIMES, 10/8).