SBD/8/Sponsorships Advertising Marketing


     MLB's National Retail Marketing Department announced a
retail marketing campaign focusing on the post-season.  The
"Bring It On Home" campaign is "aimed toward generating public
awareness through a cohesive and consistent national marketing
effort."  National ads began running in USA Today and Baseball
Weekly October 2, and will continue through the post-season.  In
addition, retailers carrying MLB licensed merchandise were sent
campaign packs containing information on their participation.  A
weekly newsletter will also go to retail buyers highlighting
current sales standings, information for post-season markets, and
information on participation in the campaign.  Retailers are
eligible for a contest on the most effective merchandising
display using MLB merchandise and the "Bring it on Home" POP
materials. Other components of the campaign include a partnership
between Starter and MLB with a national and local ad campaign in
championship cities, and a partnership between New Era Cap
Company and MLB for an ad campaign (MLB).
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