Europe Emerging As Market For MLB Talent Phillies' Galvis Calls For More Safety Netting MLB's Average Game Time Up Six Minutes Pitch Clocks Coming To MLB Next Year? Manfred Addresses Changing Landscape Within Baseball Blue Jays Restructure Ticket Pricing System Crisp Says A's Are Not Playing Him Due To Contract Astros Give Timeline For Center Field Remodel Weekend Plans With MLB Network's Kelly Nash Rangers Ballpark Vote Added To November Ballot
SBD/8/Sponsorships Advertising Marketing
MLB ANNOUNCES RETAIL MARKETING EFFORT
Published October 8, 1996
MLB's National Retail Marketing Department announced a retail marketing campaign focusing on the post-season. The "Bring It On Home" campaign is "aimed toward generating public awareness through a cohesive and consistent national marketing effort." National ads began running in USA Today and Baseball Weekly October 2, and will continue through the post-season. In addition, retailers carrying MLB licensed merchandise were sent campaign packs containing information on their participation. A weekly newsletter will also go to retail buyers highlighting current sales standings, information for post-season markets, and information on participation in the campaign. Retailers are eligible for a contest on the most effective merchandising display using MLB merchandise and the "Bring it on Home" POP materials. Other components of the campaign include a partnership between Starter and MLB with a national and local ad campaign in championship cities, and a partnership between New Era Cap Company and MLB for an ad campaign (MLB).