MLB Stars Appear In New Sheraton Campaign Tobacco Still Being Used In Some MLB Clubhouses Cubs Players Dominate MLB Jersey Sales List Dodgers Have No Waiting List For Season Tickets Bush, Jeter Working Together To Bid For Marlins MLB, Umps Discussing Wearing Mics To Explain Replays Dodgers Emphasize Attracting Younger Fans MLBAM's Statcast Influencing Player Evaluations MLBPA Launches New Social App For Players Average Length Of MLB Games See Increase
Upcoming Conferences and Events
May 31 - Jun 1
SBD/8/Sponsorships Advertising Marketing
MLB ANNOUNCES RETAIL MARKETING EFFORT
Published October 8, 1996
MLB's National Retail Marketing Department announced a retail marketing campaign focusing on the post-season. The "Bring It On Home" campaign is "aimed toward generating public awareness through a cohesive and consistent national marketing effort." National ads began running in USA Today and Baseball Weekly October 2, and will continue through the post-season. In addition, retailers carrying MLB licensed merchandise were sent campaign packs containing information on their participation. A weekly newsletter will also go to retail buyers highlighting current sales standings, information for post-season markets, and information on participation in the campaign. Retailers are eligible for a contest on the most effective merchandising display using MLB merchandise and the "Bring it on Home" POP materials. Other components of the campaign include a partnership between Starter and MLB with a national and local ad campaign in championship cities, and a partnership between New Era Cap Company and MLB for an ad campaign (MLB).