SBD/8/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     BRANDWEEK NEWS & NOTES: Hockey manufacturer Karhu signed a
worldwide license with the NHL to put the NHL logo on shin,
shoulder and elbow pads.  The Avalanche's Peter Forsberg has
signed to endorse an entry-level line....Karl Kani Infinity shoes
signed Knicks rookie John Wallace to a three-year, $8M
spokesperson contract....Anheuser-Busch will join "one-time
rival" Frito-Lay in its annual Bud Bowl. A-B is preparing a co-
promo that will unite the Bud brands with Frito-Lay's Baked Lay's
Potato Crisps (BRANDWEEK, 10/7 issue)....Coors Light has
continued its personal service contract with the WPVA's Christine
Schaefer for the '96 season.  Schaefer will promote the brand
with distributors throughout the U.S. along with doing in-market
promotions (WPVA)....The Canadian Figure Skating Association has
named the Bank of Montreal as title sponsor for the Canadian
Figure Skating Championships in a multi-year deal
(CFSA)....Charles Barkley will wear No. 4 with the Rockets and
his new brand of shoe is the Nike CB4.  According to Barkley,
they will come in black and white and cost $140 (HOUSTON
CHRONICLE, 10/8)....According to A.C. Nielsen Marketing Research,
Quaker Oats' Snapple tea sales fell 14%, and Snapple juice sales
fell 15% during the summer selling months (AP/WALL STREET
JOURNAL, 10/8).
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