Heritage Classic A Big Payoff For NHL Jets Islanders' John Tavares Endorsing Vita Coco Maple Leafs Debut New Ad For 'Stand Witness' Campaign Matthews Seen As Next NHL Marketing Star Crosby, MacKinnon Reunite For Tim Hortons Ads Predators Hope Subban Can Grow Hockey In Nashville Jeff Vinik Says Lightning Break Even Bettman Named Most Important In NHL A-B Lands Naming Rights To FedExForum Studio Rockets Continue To Expand Brand In China
SBD/8/Sponsorships Advertising Marketing
Published October 8, 1996
BRANDWEEK NEWS & NOTES: Hockey manufacturer Karhu signed a worldwide license with the NHL to put the NHL logo on shin, shoulder and elbow pads. The Avalanche's Peter Forsberg has signed to endorse an entry-level line....Karl Kani Infinity shoes signed Knicks rookie John Wallace to a three-year, $8M spokesperson contract....Anheuser-Busch will join "one-time rival" Frito-Lay in its annual Bud Bowl. A-B is preparing a co- promo that will unite the Bud brands with Frito-Lay's Baked Lay's Potato Crisps (BRANDWEEK, 10/7 issue)....Coors Light has continued its personal service contract with the WPVA's Christine Schaefer for the '96 season. Schaefer will promote the brand with distributors throughout the U.S. along with doing in-market promotions (WPVA)....The Canadian Figure Skating Association has named the Bank of Montreal as title sponsor for the Canadian Figure Skating Championships in a multi-year deal (CFSA)....Charles Barkley will wear No. 4 with the Rockets and his new brand of shoe is the Nike CB4. According to Barkley, they will come in black and white and cost $140 (HOUSTON CHRONICLE, 10/8)....According to A.C. Nielsen Marketing Research, Quaker Oats' Snapple tea sales fell 14%, and Snapple juice sales fell 15% during the summer selling months (AP/WALL STREET JOURNAL, 10/8).