Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Sports Media

THE GUS BUS STILL HAS ROOM. 'SKINS FANS NOT TUNING IN TEAM

     Although the Redskins are off the a 6-1 start, their local
TV ratings are down 24% from a similar point last year when the
team lost five of its first seven games, according to Leonard
Shapiro of the WASHINGTON POST.  NFL officials and local and
national TV execs "don't have an explanation for the Redskins
decline in TV ratings."  Gene McHugh, GM/WTTG-TV, Washington's
Fox affil, called the ratings drop "mysterious [but] ... it's
still among the highest-rated franchises in the country."
National NFL carriers have "taken issue" with the numbers being
provided by Nielsen Media Research and asked the company to look
into the matter.  Fox Sports' Vince Wladika: "There are falloffs
in markets that are not what you'd consider a normal decline.
Frankly, we don't think [Nielsen is] sampling the right people."
Jack Loftus, Nielsen VP/Communications, said the company stands
by its numbers, but says Nielsen will reevaluate its system
because of network inquiries. The Redskins first six games aired
on WTTG averaged a 24.7/53 rating, down from a 32.6/62 from the
same number of games last year (WASHINGTON POST, 10/24).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1996/10/24/Sports-Media/THE-GUS-BUS-STILL-HAS-ROOM-SKINS-FANS-NOT-TUNING-IN-TEAM.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1996/10/24/Sports-Media/THE-GUS-BUS-STILL-HAS-ROOM-SKINS-FANS-NOT-TUNING-IN-TEAM.aspx

CLOSE