NESN Providing News Inserts During Sox Games The Players' Tribune Continuing To Gain Momentum Iger Talks ESPN Going Straight To Consumer PGA Tour Debuting OTT Service This Week Virtual Reality TV Possible For '24 Olympics? Social Studies: Twins President Dave St. Peter Media Notes Cowherd's Tenure At ESPN Ends Early ESPN To Air Cowboys Training Camp Special Bryant Helping Relaunch Of The Undefeated
Published October 22, 1996
Virtual advertising was examined by ABC's Armen Keteyian, who notes virtual ads "will almost certainly revolutionize" the $17B a year global sports TV market. Princeton Video Image Inc. spokesperson Sam McCleery: "You allow multiple advertisers to access the same space at the same time, thereby increasing the value of that space for the two rightsholders many, many times" ("World News Tonight," ABC, 10/21)....ESPN2 will simulcast ESPNEWS between periods and during halftime for its hockey and college basketball coverage (ESPNEWS)....Former Turner Entertainment Group President Scott Sassa "is expected" to take the top position at Marvel Entertainment (L.A. TIMES, 10/22)....In New York, Bob Raissman notes reports ESPN Radio may not renew Sports Babe Nanci Donnellan's contract because of "gratuitous profanity, along with a variety of rip jobs on different sports personalities" in her book "The Babe in Boyland." Raissman: "If ESPN brass is so concerned with its talent being involved in 'gratuitous profanity,' why did they allow Charley Steiner and Peter Gammons to appear on HBO's 'ARLI$$,' where four-letter words flow fast and furious?" (N.Y. DAILY NEWS, 10/22).