Warriors Switch Flagship Station To KGMZ HBO Examines State Of Female Sportscasters CNBC Draws 2.7 Million Viewers For NASCAR Race Media Notes Lazarus Says Rio A Financial Success For NBC Fox, SI Reach Digital Content Partnership ScoreStream, Snapchat Partner On Live HS Scores SNY Mets Crews At Best When Not Talking Baseball Salt Lake City Leads Rio Ratings NBC Touts Digital Presence From Rio
Published October 22, 1996
Virtual advertising was examined by ABC's Armen Keteyian, who notes virtual ads "will almost certainly revolutionize" the $17B a year global sports TV market. Princeton Video Image Inc. spokesperson Sam McCleery: "You allow multiple advertisers to access the same space at the same time, thereby increasing the value of that space for the two rightsholders many, many times" ("World News Tonight," ABC, 10/21)....ESPN2 will simulcast ESPNEWS between periods and during halftime for its hockey and college basketball coverage (ESPNEWS)....Former Turner Entertainment Group President Scott Sassa "is expected" to take the top position at Marvel Entertainment (L.A. TIMES, 10/22)....In New York, Bob Raissman notes reports ESPN Radio may not renew Sports Babe Nanci Donnellan's contract because of "gratuitous profanity, along with a variety of rip jobs on different sports personalities" in her book "The Babe in Boyland." Raissman: "If ESPN brass is so concerned with its talent being involved in 'gratuitous profanity,' why did they allow Charley Steiner and Peter Gammons to appear on HBO's 'ARLI$$,' where four-letter words flow fast and furious?" (N.Y. DAILY NEWS, 10/22).