Warriors-Rockets Gets Big Viewership For ESPN Royals' TV Ratings Lead MLB This Season NBC Sports Launches Documentary Film Unit CFL Extends Media Rights With Bell At Bat App Available On Dashboards In Some Cars Coke 600 Down From Previous Years New "Hard Knocks" To Feature Texans Fox Sports' World Cup HQ Wrapping Up Construction Gracenote Jumps Into Sports Data Market Charter To Carry Dodgers' SportsNet LA
Upcoming Conferences and Events
ESPN GOES BOARDING: LOOKS TO SHRED MARKET AROUND SNOW SPORT
Published October 21, 1996
ESPN has created "a network-branded, marketing/media program called ESPN Snowboarding," according to Langdon Brockinton of INSIDE MEDIA. The two major components are "a new pro event titled the FreeRide Championship and a grassroots amateur snowboarding tour comprising 200-plus local tournaments." Airwalk, the PA-based marketer of snowboarding equipment and apparel, has signed on to become presenting sponsor of ESPN Snowboarding for the upcoming season. MCI's 1-800-Collect division will be an associate sponsor. Brockinton notes "two more associate sponsorships are available," and ESPN is in talks with advertisers regarding available packages. ESPN Dir of Intergrated Sales/Marketing Paul Slagle said the FreeRide Championship will evolve into a four-event tour by the '97-98 season, with plans to expand overseas (INSIDE MEDIA, 10/16 issue).