Big 12 Nears Decision On Football Title Game Site Football Coaches' Pay At All-Time High Michigan State Planning Hoops Game In Greece Knight Commission Chair Predicts Grim FBS Future San Diego State Names John David Wicker AD ESPN Restructures Big 12 Deal Amid Possible Expansion Michigan Football Helps School's Financial Position Big 12 Memo Sheds Light On Decision To Not Expand AAC Eyes "Power Six" Conference Moniker Big 12 Presidents Opt Against Expansion
COMPANIES LOOK AT THE COLLEGE GRIDIRON FOR MARKETING "TD"
Published October 2, 1996
College football is "grabbing a growing piece of the marketing action," according to Kate Fitzgerald of AD AGE. Burger King, Gatorade, Dr Pepper and Texaco are backing "significant" team and conference-oriented college football promos this fall, and this week, Shoney's, will launch a "major regional" football promo with the SEC. The SEC is "said to be" the "most aggressive" marketer of its football teams, as it now counts 12 top marketing partners including Burger King, Dr Pepper, Gatorade, General Mills, Hormel Foods, Shoney's and Texaco (AD AGE, 9/30 issue).