Big 12 Title Game Unlikely For '16 Michigan Makes Signing Day Star-Studded Affair Illinois Interviews Seven For AD Spot NCAA Extends Mark Emmert's Contract Illinois Reportedly Narrowing Search For New AD Lady Vols Controversy Sees Compromise Michigan Hires Warde Manuel To Be Next AD UMass Sports Marketing Works With Japanese School OU Prez: No Vote On Title Game, Expansion Coming Big Ten Move Pays Off For Rutgers
COMPANIES LOOK AT THE COLLEGE GRIDIRON FOR MARKETING "TD"
Published October 2, 1996
College football is "grabbing a growing piece of the marketing action," according to Kate Fitzgerald of AD AGE. Burger King, Gatorade, Dr Pepper and Texaco are backing "significant" team and conference-oriented college football promos this fall, and this week, Shoney's, will launch a "major regional" football promo with the SEC. The SEC is "said to be" the "most aggressive" marketer of its football teams, as it now counts 12 top marketing partners including Burger King, Dr Pepper, Gatorade, General Mills, Hormel Foods, Shoney's and Texaco (AD AGE, 9/30 issue).