Colleges Give Cost-Of-Attendance Stipends Mizzou, Nebraska Will Pay Cost-Of-Attendance Univ. Of Minnesota Fast-Tracking Sports Project Kent State To Review Athletics Program Q&A With New Fresno State AD Jim Bartko Power Five Pass Cost-Of-Attendance Measure Attendance For SEC Hoops Down Again Cost Of Attendance A Priority At NCAA Convention SEC Revenue Up 4% From '12-13 Tennessee Raises Football Ticket Prices
Upcoming Conferences and Events
COMPANIES LOOK AT THE COLLEGE GRIDIRON FOR MARKETING "TD"
Published October 2, 1996
College football is "grabbing a growing piece of the marketing action," according to Kate Fitzgerald of AD AGE. Burger King, Gatorade, Dr Pepper and Texaco are backing "significant" team and conference-oriented college football promos this fall, and this week, Shoney's, will launch a "major regional" football promo with the SEC. The SEC is "said to be" the "most aggressive" marketer of its football teams, as it now counts 12 top marketing partners including Burger King, Dr Pepper, Gatorade, General Mills, Hormel Foods, Shoney's and Texaco (AD AGE, 9/30 issue).