Leaders Say NCAA Reform Is Coming Soon NCAA Announces Championship Host Sites Rose Bowl Tickets In High Demand UW's Petersen Gets Record Contract Attendance Up For Conference Title Games Temple Cutting Seven Sports Financial Boon In Store For Arizona State? Pac-12 Championship Not A Sellout ACC Championship Game Tix Sales Slow Large Demand For Tickets To Iron Bowl
COMPANIES LOOK AT THE COLLEGE GRIDIRON FOR MARKETING "TD"
Published October 2, 1996
College football is "grabbing a growing piece of the marketing action," according to Kate Fitzgerald of AD AGE. Burger King, Gatorade, Dr Pepper and Texaco are backing "significant" team and conference-oriented college football promos this fall, and this week, Shoney's, will launch a "major regional" football promo with the SEC. The SEC is "said to be" the "most aggressive" marketer of its football teams, as it now counts 12 top marketing partners including Burger King, Dr Pepper, Gatorade, General Mills, Hormel Foods, Shoney's and Texaco (AD AGE, 9/30 issue).