Perrin Weighing Ticket Options Aspire Won't Walk Away From Texas Deal Iowa Football Sees Rise In Ticket Sales Texas Opts Out Of Contract With Aspire Group Pitt Adding Beer Sales At Football Games Cost Of Attendance Puts LA Tech In Financial Bind Arkansas' Athletic Budget Exceeds $100M Tax Return Shows NCAA's Highest Paid Execs Ray Anderson Transforms Arizona State Athletics Renderings Show Glass Walls For Carrier Dome
COMPANIES LOOK AT THE COLLEGE GRIDIRON FOR MARKETING "TD"
Published October 2, 1996
College football is "grabbing a growing piece of the marketing action," according to Kate Fitzgerald of AD AGE. Burger King, Gatorade, Dr Pepper and Texaco are backing "significant" team and conference-oriented college football promos this fall, and this week, Shoney's, will launch a "major regional" football promo with the SEC. The SEC is "said to be" the "most aggressive" marketer of its football teams, as it now counts 12 top marketing partners including Burger King, Dr Pepper, Gatorade, General Mills, Hormel Foods, Shoney's and Texaco (AD AGE, 9/30 issue).