Sources: Oklahoma State Exploring AD-In-Waiting Football Drives Ohio State Revenue College Hockey Struggling To Grow Despite Talent Glut Pitt Officially Introduces New AD Heather Lyke Minnesota Works To Erase Athletics Debts UConn Struggling To Find Footing In AAC? Pitt Selects Heather Lyke As AD Pegula Investments Help Penn State Hockey Wichita State Leaving MVC Growing More Likely Domestic Light Beer Popular At Ohio State Football
COMPANIES LOOK AT THE COLLEGE GRIDIRON FOR MARKETING "TD"
Published October 2, 1996
College football is "grabbing a growing piece of the marketing action," according to Kate Fitzgerald of AD AGE. Burger King, Gatorade, Dr Pepper and Texaco are backing "significant" team and conference-oriented college football promos this fall, and this week, Shoney's, will launch a "major regional" football promo with the SEC. The SEC is "said to be" the "most aggressive" marketer of its football teams, as it now counts 12 top marketing partners including Burger King, Dr Pepper, Gatorade, General Mills, Hormel Foods, Shoney's and Texaco (AD AGE, 9/30 issue).