Undefeated Western Michigan In Bowl Game Negotiations UH Regents Chair Blasts Big 12 Expansion Process Liberty's Hire Of McCaw Kept Secret Within School Liberty Univ. Hires Former Baylor AD Ian McCaw Texas Hires Houston's Herman As Football Coach Rutgers AD Hobbs Discusses First Year On Job USC Draws Lowest Attendance Since '02 Details On Radakovich's New Clemson Deal UCF Alums, Donors Worried About Attendance Syracuse Football Has Second-Lowest Attendance
COMPANIES LOOK AT THE COLLEGE GRIDIRON FOR MARKETING "TD"
Published October 2, 1996
College football is "grabbing a growing piece of the marketing action," according to Kate Fitzgerald of AD AGE. Burger King, Gatorade, Dr Pepper and Texaco are backing "significant" team and conference-oriented college football promos this fall, and this week, Shoney's, will launch a "major regional" football promo with the SEC. The SEC is "said to be" the "most aggressive" marketer of its football teams, as it now counts 12 top marketing partners including Burger King, Dr Pepper, Gatorade, General Mills, Hormel Foods, Shoney's and Texaco (AD AGE, 9/30 issue).