Inside Auburn's Football Ticket Policy ND's Swarbrick Addresses Paying Players Slive Discusses Debuts Of CFP, SEC Network Nevada Waiting To Pay Cost Of Attendance South Carolina Pacing Well For Football Tickets Pac-12 Adds Second Game In Shanghai Oregon State AD Stepping Down In June Cal AD Addresses Grad Rates, Stadium Debt Horizon League Moves Men's Hoops Tourney To Detroit Texas Could Play Golf, Basketball Games In Dubai
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COMPANIES LOOK AT THE COLLEGE GRIDIRON FOR MARKETING "TD"
Published October 2, 1996
College football is "grabbing a growing piece of the marketing action," according to Kate Fitzgerald of AD AGE. Burger King, Gatorade, Dr Pepper and Texaco are backing "significant" team and conference-oriented college football promos this fall, and this week, Shoney's, will launch a "major regional" football promo with the SEC. The SEC is "said to be" the "most aggressive" marketer of its football teams, as it now counts 12 top marketing partners including Burger King, Dr Pepper, Gatorade, General Mills, Hormel Foods, Shoney's and Texaco (AD AGE, 9/30 issue).