GT To Benefit Financially From Ireland Game Maryland Enjoying Success After Big Ten Move Iowa State To Restrict Alcohol Sales To Clubs Va. Tech's Babcock Talks COA, Power 5 Barnes Making Football Key At Pitt College Notes Pitt Creates New Fan Council Iowa Football Expects 10% Drop In Season Tix Syracuse Taps BSU's Coyle As Next AD Kentucky Ups Ticket Prices For Men's Basketball
COMPANIES LOOK AT THE COLLEGE GRIDIRON FOR MARKETING "TD"
Published October 2, 1996
College football is "grabbing a growing piece of the marketing action," according to Kate Fitzgerald of AD AGE. Burger King, Gatorade, Dr Pepper and Texaco are backing "significant" team and conference-oriented college football promos this fall, and this week, Shoney's, will launch a "major regional" football promo with the SEC. The SEC is "said to be" the "most aggressive" marketer of its football teams, as it now counts 12 top marketing partners including Burger King, Dr Pepper, Gatorade, General Mills, Hormel Foods, Shoney's and Texaco (AD AGE, 9/30 issue).