SEC Reviewing Alcohol Sales Policy Air Force Sports Hit With 10% Budget Cut Rutgers Targets Athletics Solvency By '22 Delany Against More Friday Football Games O'Bannon Documents Detail NCAA's Stance Arizona Thinking About Outdoors Hoops Game Big Ten Contemplates Friday Night Football Mich St. Won't Hike Football Ticket Prices Former NU Players Dispute Colter's Testimony UT To Begin Selling Alcohol At Events
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COMPANIES LOOK AT THE COLLEGE GRIDIRON FOR MARKETING "TD"
Published October 2, 1996
College football is "grabbing a growing piece of the marketing action," according to Kate Fitzgerald of AD AGE. Burger King, Gatorade, Dr Pepper and Texaco are backing "significant" team and conference-oriented college football promos this fall, and this week, Shoney's, will launch a "major regional" football promo with the SEC. The SEC is "said to be" the "most aggressive" marketer of its football teams, as it now counts 12 top marketing partners including Burger King, Dr Pepper, Gatorade, General Mills, Hormel Foods, Shoney's and Texaco (AD AGE, 9/30 issue).