NCAA Settles Concussion Lawsuit Big Ten's Delany Addresses Push For Autonomy Q&A With Michigan AD Dave Brandon Barbour The First Female AD At Penn State UNC Unveils Plan For Former Athletes To Graduate C-USA Set To Offer Full Scholarships To Athletes NCAA Removes Cap On Player Payments In EA Case Tennessee Sees Increase In Football Ticket Sales Mountain West Can Coexist With Power Five Bowlsby Speaks Of Bleak College Landscape
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COMPANIES LOOK AT THE COLLEGE GRIDIRON FOR MARKETING "TD"
Published October 2, 1996
College football is "grabbing a growing piece of the marketing action," according to Kate Fitzgerald of AD AGE. Burger King, Gatorade, Dr Pepper and Texaco are backing "significant" team and conference-oriented college football promos this fall, and this week, Shoney's, will launch a "major regional" football promo with the SEC. The SEC is "said to be" the "most aggressive" marketer of its football teams, as it now counts 12 top marketing partners including Burger King, Dr Pepper, Gatorade, General Mills, Hormel Foods, Shoney's and Texaco (AD AGE, 9/30 issue).