Univ. Of Hawaii Considering Cutting Football? IMG College Signs On With UNC-Asheville Navy AD: "Money Is Killing The Game" Boise State Trying To Avoid Ticket Sales Decline Fired CSU AD "Didn't Work Well With Others" Fresno State AD Boeh Out After Nine Years NCAA Still Wants Clarity In O'Bannon Ruling Michigan State Could Set Record For Season Tix Conferences Look For Clarity In O'Bannon Ruling Non-Power 5 Officials Voice Criticism Of Vote
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COMPANIES LOOK AT THE COLLEGE GRIDIRON FOR MARKETING "TD"
Published October 2, 1996
College football is "grabbing a growing piece of the marketing action," according to Kate Fitzgerald of AD AGE. Burger King, Gatorade, Dr Pepper and Texaco are backing "significant" team and conference-oriented college football promos this fall, and this week, Shoney's, will launch a "major regional" football promo with the SEC. The SEC is "said to be" the "most aggressive" marketer of its football teams, as it now counts 12 top marketing partners including Burger King, Dr Pepper, Gatorade, General Mills, Hormel Foods, Shoney's and Texaco (AD AGE, 9/30 issue).