Michigan Ends Legends Uniform Program Drake's Pics Draw Univ. Of Kentucky's Ire UAB Football Returning In '17 NCAA Giving $18.9M To D-I Schools Bob Bowlsby Happy With Big 12 Setup ACC To Let Schools Handle Punishments Sun Belt Wants Fewer Big-Money CFB Games Patterson Quashes Reports Of Texas Issues C-USA Commish Stepping Down For CFP Role Harbaugh's Arrival Impacting Michigan Ticket Sales
COMPANIES LOOK AT THE COLLEGE GRIDIRON FOR MARKETING "TD"
Published October 2, 1996
College football is "grabbing a growing piece of the marketing action," according to Kate Fitzgerald of AD AGE. Burger King, Gatorade, Dr Pepper and Texaco are backing "significant" team and conference-oriented college football promos this fall, and this week, Shoney's, will launch a "major regional" football promo with the SEC. The SEC is "said to be" the "most aggressive" marketer of its football teams, as it now counts 12 top marketing partners including Burger King, Dr Pepper, Gatorade, General Mills, Hormel Foods, Shoney's and Texaco (AD AGE, 9/30 issue).