AAC Touts Optimism As Meetings Wrap AAC Incumbents Get 60% Of Realignment Funds Ford Field Could Host New Bowl Game AAC Finalizes Plan For Exit Fee Distribution Sun Belt Unveils New Logo Military Bowl Moves To Naval Academy Pac-12's Scott Highest Paid Commish In '11 ACC Hopes To "Protect" Schools Financially Julie Hermann Introduced As Rutgers AD Conferences Hold Spring Meetings
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COMPANIES LOOK AT THE COLLEGE GRIDIRON FOR MARKETING "TD"
Published October 2, 1996
College football is "grabbing a growing piece of the marketing action," according to Kate Fitzgerald of AD AGE. Burger King, Gatorade, Dr Pepper and Texaco are backing "significant" team and conference-oriented college football promos this fall, and this week, Shoney's, will launch a "major regional" football promo with the SEC. The SEC is "said to be" the "most aggressive" marketer of its football teams, as it now counts 12 top marketing partners including Burger King, Dr Pepper, Gatorade, General Mills, Hormel Foods, Shoney's and Texaco (AD AGE, 9/30 issue).