NCAA OKs Unlimited Meals For Athletes Panel: NCAA Business Model Must Change Areso Bullish On AAC's Post-BCS Future New Bowl Game Set To Debut In Orlando In '15 Northwestern Formally Appeals NLRB's Union Ruling SEC Revenue Up By $41M In '12-13 Calipari Calls Out NCAA In New Book Univ. Of Maryland Marketing Big Ten Move UConn's Basketball Success Could Boost Bottom Line CAPA Optimistic Of Majority "Yes" Vote
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COMPANIES LOOK AT THE COLLEGE GRIDIRON FOR MARKETING "TD"
Published October 2, 1996
College football is "grabbing a growing piece of the marketing action," according to Kate Fitzgerald of AD AGE. Burger King, Gatorade, Dr Pepper and Texaco are backing "significant" team and conference-oriented college football promos this fall, and this week, Shoney's, will launch a "major regional" football promo with the SEC. The SEC is "said to be" the "most aggressive" marketer of its football teams, as it now counts 12 top marketing partners including Burger King, Dr Pepper, Gatorade, General Mills, Hormel Foods, Shoney's and Texaco (AD AGE, 9/30 issue).