CFP Committee Adds Beamer, Smith, Howard Manning Serving On Tennessee AD Search Committee Alabama Praised For Hiring Greg Byrne As AD Fulmer A Candidate For Tennessee AD? Cal Fans Blame Poor Ticket Sales On Late Games Length Of College Football Game Up From '10 Greg Byrne To Be Next Alabama AD Kiffin Hire Already Helping FAU Ticket Sales NCAA Looks To Improve Tourney Selection Process California Baptist Begins Process Of Moving To D-I
COMPANIES LOOK AT THE COLLEGE GRIDIRON FOR MARKETING "TD"
Published October 2, 1996
College football is "grabbing a growing piece of the marketing action," according to Kate Fitzgerald of AD AGE. Burger King, Gatorade, Dr Pepper and Texaco are backing "significant" team and conference-oriented college football promos this fall, and this week, Shoney's, will launch a "major regional" football promo with the SEC. The SEC is "said to be" the "most aggressive" marketer of its football teams, as it now counts 12 top marketing partners including Burger King, Dr Pepper, Gatorade, General Mills, Hormel Foods, Shoney's and Texaco (AD AGE, 9/30 issue).