SBD/17/The Back Of The Book

THE SPORTS BUSINESS DAILY TURNSTILE TRACKER

     TODAY:  AFC Home Attendance Through Week 7
      HOME        '96 YEAR-TO-DATE            '95     TIX REVENUE
TEAM  DATES  AVG.   %CAP  TIX    REVENUE      AVG.   +/- FROM '95
IND^    3   58,412   96%  $32  $ 5,612,777   55,257  +   $971,161
BAL^    3   64,287  100%  $42  $ 8,015,303   72,965  +   $791,768
BUF     4   79,514   99%  $32  $10,177,760   74,499  +   $641,856
PIT^    4   59,451  100%  $34  $ 8,166,121   60,705  +   $638,670
CIN^    3   52,231   86%  $35  $ 5,499,924   52,594  +   $608,682
DEN^    3   74,992   99%  $35  $ 7,874,160   75,810  +   $596,400
SEA^    3   53,409   80%  $34  $ 5,498,991   59,419  +   $329,509
KC^     3   79,602  101%  $32  $ 7,641,792   79,277  +   $269,031
JAX     4   73,000  100%  $37  $10,804,000   71,527  +   $218,041
MIA     3   75,061  101%  $33  $ 7,431,006   74,432  +    $62,105
SD^     3   59,782   98%  $35  $ 6,280,662   61,003  +    $58,322
NE      3   60,292  100%  $34  $ 6,149,784   60,292     No Change
NYJ     3   77,745  100%  $25  $ 5,830,875   77,774  -     $2,175
OAK     3   48,602   78%  $51  $ 7,452,196   53,719  -   $766,760
HOU     2   25,604   43%  $32  $ 1,626,334   48,035  - $1,262,050
          NOTES:  Teams with the symbol (^) increased ticket
     prices from '95.  "'95 AVG." is based on the same
     number of home dates as the teams have played thus far
     in '96.  "TIX REVENUE" is an approximated figure based
     on the increase/decrease in ticket sales/prices for the
     same number of home dates from '95.  Oakland increased
     capacity from '95.  Pittsburgh decreased capacity from
     '95.  Baltimore, which relocated from Cleveland, is
     playing at the smaller Memorial Stadium.
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