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FRAZIER KING MAKES PRIME PURCHASE
Published October 17, 1996
Frazier King Media has formed Frazier King Merchandising to purchase Liberty Sports' Prime Sports Merchandising. This business, which will operate under the names Prime Sports and Prime Sports Fan Fair, currently has 21 company-owned stores and 49 franchise locations across the U.S. Prime Sports Merchandising President Joe King: "Our mission is to continue to provide quality, licensed, sports-related products to the general public at reasonable prices, while optimizing the growth of earnings and value for our shareholders." Frazier King COO Ed Frazier: "Our television advertising contract with Fox Sports Net and relationships with Prime Sports Radio will yield additional marketing opportunities for our stores" (Frazier King).